Your ‘brand’ is the experience people have of you, what do you remember most – the taste of coke, or the coke ads? The way to build a brand is to sell!
The car dealer with the best brand in town is the one who sells the most cars. The lawnmower shop with the best brand is the one that sells most mowers. It doesn’t happen the other way around, that’s just silly marketing theory! In real life, first you sell your product, and then, as a result, – if they like your product your brand is good, if they don’t, it’s not!
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