Do you feel like your
marketing could be a

WASTE OF MONEY?

CHANCES ARE, YOU ARE RIGHT!
Common sense would teach us that if you think something isn’t working then more than likely it’s not!

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How a little boy with cancer taught his Dad a more effective way to market!

  Hi, Mark Holloway here. This is the story of how my son taught me these
  COMMON SENSE ways to increase sales for small to medium businesses
  just like yours.

Twenty-five years ago I was young. I was in marketing. And I had too high an opinion of myself. I was hell-bent on producing clever brand marketing. My work was winning advertising and marketing awards, and I was having a grand old time. And although the marketing I made for my clients created lots of awareness, it generated very few sales. I didn’t know it then, but that is typical of all brand advertising – it makes people aware, but almost never sells anything.

Unfortunately ‘clever’  marketing people would rather skid about on the irrelevant surface of ‘creative brilliance’ than do the hard work needed to get sales from marketing. I am ashamed to admit that I was one of them.

 
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Are you doing everything you can to get the best results from your marketing?

Our free marketing tools and help section has been designed to help you focus your sales and marketing efforts in areas that are likely to generate results. The topics shown in the Marketing Toolbox cover a wide range of marketing subjects and are designed to allow you to get stuck in and started at your own pace.

COMMON SENSE MARKETING ADVICE
FOR NZ BUSINESSES

Remember your customer is the only true judge of what works in your marketing!

1 Find out what ALREADY WORKS

The first fundamental rule is to take what already works (or has worked in the past) and find ways of using that to grow your business – then D.S.T.C them!

Discover your strengths
Systemise them so that everyone in your team has the tools to replicate them
Train your team to embrace your systems and follow them
Communicate your strengths to your customers with effective marketing

Once you have uncovered what is (or has been) working for you, you need to make those things the focus of your everyday business life.

2The HARDER and CHEAPER your marketing is, the MORE LIKELY IT IS TO WORK!

When it comes to marketing, we as business owners and managers often search out the easiest option first. The truth is, we have been tricked into thinking that effective marketing is flashy ads, radio jingles and glossy brochures. More often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work - like phone calls to past customers and seminars.

 
3 Focus on the 5 BUILDING BLOCKS of marketing success

It’s not uncommon for business owners to get stuck in a pattern where they are focused on marketing that is only about lead generation. The truth is, it can be quite hard to create a massive increase in new enquiry year in and year out. A well-rounded marketing approach requires you to focus on more than just generating new leads.

Try to create small, sustainable changes in each of the following areas:
  1. Your ability to attract new leads
  2. Your ability to convert leads into sales
  3. The average sale value
  4. The frequency of which your customers purchase
  5. The margin you earn from each sale
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Holloway & Hudson have been a part of our business for the past 6 years. Marketing used to be scary, now it’s fun and produces results! Thanks Holloway & Hudson for your professional approach and solutions
that work.

Shayne O’Hagan | Ideal Cars, Hamilton

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Working with you has been one of the best investments I have ever made. The biggest challenge it has created is how to handle the number of leads which we were not prepared for. Thank you again, we look forward to working with you again and taking our business to another level.

Ralph McBeth | McBeth Plumbing & Gas, Taupo

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Holloway & Hudson have helped us develop a reliable and effective sales approach which we have now been using for several years. After the first year, our sales started to improve rapidly despite the quakes causing havoc around the city. Holloway & Hudson are now helping us to expand our brand across the country.”

Jan & Stu | Compass Pools, Christchurch

JanAndStu
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FREE Marketing Seminar
4 STEPS TO MARKETING PROFITS!

Secure your seat at our free seminar and you’ll learn more about marketing in two hours than you’ve probably learnt over the last two years.

If you think it’s about time your business started making money from its marketing rather than losing it, following our ‘Four Steps to Marketing Profits’ is a great start. By putting these four steps into practice, you will be well on your way to achieving your marketing goals!

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D.I.Y MARKETING BOOTCAMP

Take control of your business! Stop wasting money on ineffective ads and start focusing on boosting sales!

If you are passionate about the success of your business but feel you need a kickstart to get you going, then the D.I.Y Marketing Bootcamp is exactly what you need. When implemented correctly, the D.I.Y Marketing Bootcamp will help you gain significant increases in sales, and provide you with the necessary tools to apply our approach to all aspects of your sales and marketing.

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MARKETING CONSULTANCY

Our Marketing Consultancy service can help you achieve great results over time

Our Marketing Consultants are trained to help you identify the key actions you need to be taking in your business to create a long-term, sustainable increase in sales and profits. We start off by working closely to develop an effective marketing plan and then we go about helping you implement that plan throughout the year to maximise your results.
 

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SALES TRAINING & COACHING

We hate pushy sales people as much as anyone else – but there is another way to sell!

We will teach you the 4 simple steps to building better relationships with your customers, converting more sales, and boosting repeat business. You don’t have to be a slick sales person to be good at selling - you just need the desire to help your customers get what they need.

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GRAPHIC DESIGN & COPYWRITING

Like the way we look at marketing a bit differently, but unsure how to apply it to your business?

Over the past 35 years, we have created a long list of dos and do not’s when it comes to producing marketing material across a wide range of media. We have a full team of trained consultants and graphic designers, so if you like our results-driven style of marketing and have a specific project we could help with, then we’d be more than happy to help.
 

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SCIENTIFIC ADVERTISING:   1 PART BRAND + 5 PARTS SCIENCE

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P:  (07) 579 3645
249 State Highway 2,
Bethlehem,
Tauranga 3110