We get asked this all the time, but the real question should be...

The goal is to understand exactly which of your marketing efforts are actually generating results, to measure every dollar you spend on marketing and be able to accurately predict what you can expect in return.

This is what we call a host-beneficiary relationship. Where both parties can benefit from introducing their client base to the other's. By working together you can both grow!

If you want to be successful in sales, there is only really one lesson you must truly live by. You need to be prepared to help your customers get the absolute best outcome for them REGARDLESS of whether that means buying from you.

There are 3 TYPES OF OFFERS TO USE IN MARKETING - and all your marketing should carry some kind of offer.

If you're able to understand the importance of SEVEN TOUCHES within your sales process, you're well on the way to getting the sale.

Today is the age of Google and we need to keep up with the play if we want to succeed.

What is the most important thing in your business? IT'S PEOPLE, PEOPLE AND PEOPLE!

It's not uncommon for business owners to get stuck in a pattern where they are focused on marketing that is only about lead generation. The truth is, it can be quite hard to create a massive increase in new enquiry year in and year out.

When it comes to marketing, we as business owners and managers often search out the easiest option first. The truth is, we have been tricked into thinking that effective marketing is somehting flashy, however more often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work.

The first fundamental rule is to take what already works (or has worked in the past) and find ways of using that to grow your business - then D.S.T.C them!

Check out this 8 step process to form your own marketing strategy

If you worry about the way some of your team treat your customers, but feel you can't do anything about it because of employment laws - HERE'S WHY YOU'RE WRONG!

As a business owner, you will know the IMPORTANCE YOUR TEAM HAS IN YOUR SUCCESS - that's why it is important to get the most out of your team as you can.

One of the hardest things to change as a sales person is switching from "quoting mode" to "helping mode". You see there is a major difference between order taking and selling.

PHONE - MAIL - PHONE is just that! You phone people, then you send them something by post or email, then you phone them again.

Editorials are a great way to RAISE PROBLEMS in an impartial way that promotes your business as a credible SOLUTION TO THE PROBLEM

When we ask someone the question "WHERE DO YOUR SALES COME FROM", one of the most common answers we get is "WORD OF MOUTH"

5 ways to ensure you are making the most out of YOUR PAST AND EXISTING CUSTOMERS.

APPROX. 80% OF PEOPLE WILL READ A HEADLINE - so its crucial you focus on this aspect of your ad 1st!

If you WANT TO SUCCEED, REALLY SUCCEED - then more of your marketing 'experiments' will fail than succeed.

How many times have you decided to SPEND MONEY ON MARKETING, only to discover it didn't work?

If you think it's about time your business started making money from its marketing rather than losing it, following our four steps to marketing profits is a great start.

Don't buy any advertising until you read this!

Some advertising people think that as long as you send something in the mail, it is likely to be effective. Wrong, very wrong! Direct mail can be more effective than almost any other advertising.

Why building a brand is very important, but YOU DO IT BY SELLING, not advertising - IT'S THE RESULTS THAT COUNT!

It's so important you follow the right order though! Most people go wrong by starting with the final step!