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Find out what ALREADY WORKSThe first fundamental rule is to take what already works (or has worked in the past) and find ways of using that to grow your business – then D.S.T.C them! Discover your strengths
Systemise them so everyone in your team is able to replicate them Train your team to embrace your systems and follow them Communicate your strengths to your customers with effective marketing Once you have uncovered what is (or has been) working for you, you need to make those things the focus of your everyday business life. The HARDER and CHEAPER your marketing is, the MORE LIKELY IT IS TO WORK!When it comes to marketing, we as business owners and managers often search out the easiest option first. The truth is, we have been tricked into thinking that effective marketing is flashy ads, radio jingles and glossy brochures. More often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work - like phone calls to past customers and seminars. |
Focus on the 5 BUILDING BLOCKS of marketing successIt’s not uncommon for business owners to get stuck in a pattern where they are focused on marketing that is only about lead generation. The truth is, it can be quite hard to create a massive increase in new enquiry year in and year out. A well-rounded marketing approach requires you to focus on more than just generating new leads. Try to create small, sustainable changes in each of the following areas:
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We hate pushy sales people as much as anyone else
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