Sales & Marketing Works As One
As logical as this may seem, it's often not the case in business. Time and time again we come across companies who place way too much of their focus on delivering their product or service and not enough on how they are going to keep their pipeline of work full in the future.
To put it bluntly, we have a love hate relationship when it comes to marketing and sales. As much as we would all love to spend our time designing brand style advertising to build awareness, we know deep down it doesn't generate anywhere near the kind of results as it could when it runs alongside a well-trained, systemised and well-managed sales machine. Conversely you can have a fantastic sales team but without reliable, consistent and repeatable marketing initiatives, you can easily limit your business' potential.
Not many normal 'marketing agencies' (if you can call us one) truly understand the importance of getting this balance right or opt to tackle both of these functions head on. And that's why Holloway Hudson Burgess isn't your normal marketing agency.