Most sales teams don’t have a sales problem

THEY HAVE A SALES SYSTEM PROBLEM!

In many growing businesses, sales processes evolve organically, with each salesperson developing their own way of managing opportunities, follow-ups happening inconsistently, and pipeline visibility becoming increasingly unclear.

Over time this leads to inconsistent performance, missed opportunities, unreliable forecasting, and limited visibility for leadership. Sales teams end up relying more on instinct than structure.

The reality is that strong sales performance rarely comes from individual talent alone - it comes from a well-designed sales system that creates clarity, consistency, and accountability across the entire team.

About Us

When Sales & Marketing work together

GROWTH BECOMES PREDICTABLE

Too many businesses focus heavily on delivering their product or service, but not enough on how they will keep their pipeline full in the future.

Sales teams chase opportunities while marketing runs campaigns, yet the two often operate separately. The result is inconsistent lead flow, missed opportunities, and unpredictable growth.

At Holloways, we believe sales and marketing should operate as one system. We start by helping businesses build a structured sales engine - with clear processes, defined pipelines, and the systems needed to manage opportunities properly. Once that foundation is in place, we strengthen it with the marketing campaigns, sales tools, and automation required to keep opportunities flowing. The result is a business where sales and marketing work together to create a consistent, scalable growth engine.

Our Services

THE RESULT - a fully integrated sales and marketing growth engine!

Behind every high-performing sales team is a well-designed system. We help businesses build the structure that drives consistent results - from clear sales processes and defined pipelines through to CRM systems, automation, and leadership frameworks that keep opportunities moving and teams accountable.

Once the foundation is in place, marketing becomes far more effective. Instead of generating random leads, it works directly with your sales pipeline - supported by the right messaging, tools, campaigns, and automation to keep opportunities flowing and turn your sales and marketing into one integrated growth engine.

Leads

Conversion Rate

Average Sale Value

Frequency Of Purchase

Margin

The Holloways Sales Blueprint Process

1. Sales System Diagnostic

We start by assessing your current sales process, pipeline structure, tools, and team capabilities to identify the key gaps and opportunities.

2. Sales Blueprint Design

We design a clear sales framework including pipeline stages, funnel structure, follow-up processes, and performance measures.

3. System Implementation & Sales Performance

We implement the tools, CRM structures, and workflows needed to bring the system to life, while strengthening sales management, accountability, and team performance.

4. Marketing Integration

Once the sales engine is operating effectively, we align marketing strategies and initiatives to support it with the campaigns, tools, and automation needed to keep the pipeline full.

WE'RE READY TO TALK WHEN YOU ARE...

Managing Director
Steffan Hudson

Email Steffan
Steffan Hudson
Managing Director
- steffan@holloways.co.nz
Coming from a large family, Steffan's personality makes him fit right in as a loved member of our team. His enthusiastic energetic personality and quick wit has us all in fits on a regular basis.

Steffan is dedicated to making sure his clients have the great systems in place so that when the leads roll in, they get the best results. Wise beyond his years and a background in FMCG management, Steffan brings strong business beliefs and experience to his clients. Steffan strives on producing continuous results and is always busy coming up with smart refreshing ideas for growth for not only his clients but all of Holloway's clients.

Steffan's sales training is a key strength of his consulting style and you can tell that he truly knows that if followed the sales training will increase conversion dramatically! Several clients have seen fantastic results with one client lifting 12 months work of sales in the first 3 months of the year.

Qualified with a Bachelor of Management Studies through Waikato University, Steffan completed his degree majoring in Marketing. His previous background in FMCG has meant that he really understands the importance of increasing sales and getting a return on investment.

Outside of work Steffan loves spending time with his family and enjoys getting outdoors where ever possible. He's also a pro in the kitchen and his family enjoys being on the receiving end of his gourmet creations whatever they may be.
Managing Director
Gareth Burgess

Email Gareth
Gareth Burgess
Managing Director
- gareth@holloways.co.nz
Gareth is a highly motivated people's person who thrives on a challenge and loves working with a diverse range of businesses. Bringing with him a can-do attitude and a wealth of business, marketing and sales experience Gareth rounds out the Holloways leadership team.

Originally from Taranaki, before moving to Palmerston North to study, Gareth completed a Bachelor of Business Studies with a Marketing major through Massey University.

Gareth's relationship with Holloways first began in 2007 when he joined our team as a Marketing Consultant. He very quickly proved himself to be incredibly effective at using the Holloway approach to help his clients dramatically improve their sales and marketing results. Within 18 months of joining the team Gareth was elevated to the role of Senior Marketing Consultant where he managed a large portfolio of clients and was directly responsible for the management and training of his own team.

In 2009 Gareth was head-hunted by a New Zealand-based Kayak manufacturer where he first assumed the role of National Sales and Marketing Manager. He later took on additional responsibility for International Sales and Exports. In this capacity, he travelled the world developing relationships with key wholesalers, distributors and retailers from many different cultures.

In 2015 Gareth returned to Holloways to help oversee and drive both our client's, and our own, sales and marketing strategies. His sales experience and practical marketing knowledge makes him the ideal person to advise businesses on simple ways to create long-term and sustainable increases in sales and profits. Alongside his sales and marketing skills, Gareth also has a very well rounded business acumen and carries a lot of specialty knowledge with regards to sales training, coaching, business systemisation and people management.

Outside of work you will find Gareth trying to keep up with his two sons, playing squash, coaching kids sports, or enjoying the outdoors via fishing, diving, camping and hunting.
Marketing Coordinator
Kate Hartley

Email Kate
Kate Hartley
Marketing Coordinator
- kate@holloways.co.nz
Kate is a highly motivated and ambitious marketing professional, passionate about helping our clients achieve their goals and reach new heights.

Originally from Christchurch, Kate made the move to Tauranga in 2020 after spending a year in Auckland and has been enjoying the warm weather and sunshine ever since.

Equipped with a Diploma in Marketing from Ara Institute of Canterbury, and a broad range of experience across multiple industries, Kate brings to the team an up-for-anything attitude and a wide skillset including website management, social media content creation, design planning, copywriting, and email marketing campaign management and creation.

Outside of work you will find Kate exploring the local beaches, walking up Mount Maunganui, getting stuck into DIY jobs, and spending time with her partner and golden retriever.

TIPS & ADVICE TO GROW YOUR BUSINESS

THE THREE CORE BUSINESS FUNCTIONS

When you strip a business back to its simplest form, almost every organisation can be reduced to three core functions:

� Getting the work

� Doing the work

� Getting the money

Every business, regardless of industry, operates across these three areas. But in practice, most businesses do not give equal attention to all of them.

7 HABITS OF HIGHLY EFFECTIVE SALES MANAGERS

When sales performance starts to fluctuate, many organisations look first at the sales team itself.

� Do we have the right people?

� Do they need more training?

� Are they doing what they are meant to?

While individual capability certainly matters, the reality is that the performance of most sales teams is heavily influenced by the quality of sales management.

THE IMPORTANCE OF A GOOD SALES SYSTEM

Most sales teams don't have a strategy, they just have hope.

When we ask sales leaders to describe their sales strategy, most will confidently point to their pipeline, their CRM, or their revenue targets. But these things are not a strategy. They are tools, data, and outcomes.

A true sales strategy defines how opportunities are consistently created, managed, and converted. Without it, sales performance becomes highly dependent on individual effort, personality, and circumstance rather than a repeatable system.

What Our Clients Say

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth's we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it's the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince CEO - Booth's Logistics
What our clients say

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I've worked with.

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston General Manager - Ezyline Homes
What Our Clients Say

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched - they genuinely know sales and the methods needed to generate high-quality leads.

They've not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn't be more grateful for their continued partnership

Nick Webster Managing Director - Roadrunner Manufacturing
What Our Clients Say

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They've trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons Group Retail Manager - Applianceplus
What Our Clients Say

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let's get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn't the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger Director - TR Industries Ltd
What Our Clients Say

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand's largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions.

They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development. They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs Director of Sales & Marketing - PF Olsen