What Our Clients Say

What our clients say

Holloway's unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I've worked with.

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston General Manager - Ezyline Homes

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What our clients say

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us. Their approach to growing their own customer base made us think ″well if they can do the same for us, let's get on board″. We like their integrated approach; they quickly became part of the team and help drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn't the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger Director - TR Industries Ltd

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What our clients say

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies. They've trained all of our sales people and written, designed and coordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons Group Retail Manager - Applianceplus

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What our clients say

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas

PF Olsen is New Zealand's largest independent forestry services provider... Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions.

They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development. They provide an excellent sounding board for our ideas as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs Director of Sales & Marketing - PF Olsen

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Our Services

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

One mistake many businesses make, is pinning all their hopes on "my next ad will bring 'em all in". The truth is, an increase in enquiry is only a small part in the equation of increasing sales and profitability.

If you have an increase in enquiry, it does not necessarily mean you are going to have more sales. Your ability to sell is directly correlated to your success, so it pays to invest the time in the development of strong selling and marketing strategies that work together, that are easy for your team to follow and provide reliable, consistent and repeatable results.

Leads

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Conversion Rate

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Average Sale Value

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Frequency Of Purchase

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Margin

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3 Important Rules Every Business Owner Needs To Know About Sales & Marketing

FIND OUT WHAT ALREADY WORKS

The first fundamental rule is to take what already works (or has worked in the past) and find ways of using that to grow your business - then D.S.T.C them!

Discover your strengths Systemise them so everyone in your team is able to replicate them.

Train your team to embrace your systems and follow them Communicate your strengths to your customers with effective marketing.

HARDER! CHEAPER! BETTER!

When it comes to marketing, we as business owners and managers often search out the easiest option first.

The truth is, we have been tricked into thinking that effective marketing is flashy ads, radio jingles and glossy brochures.

More often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work - like phone calls to past customers and seminars.

EVERY BUSINESS HAS THE SAME 5 BUILDING BLOCKS FOR SUCCESS

It's not uncommon for business owners to get stuck in a pattern where they are focused on marketing that is only about lead generation.

The truth is, it can be quite hard to create a massive increase in new enquiry year in and year out. A well-rounded marketing approach requires you to focus on more than just generating new leads.

9 Common Questions About Working with Us

So, who are Holloway Hudson Burgess (HHB)?

HHB is a unique Business Growth Consultancy founded in 1986. The company was formed to help privately owned businesses achieve measurable growth through their sales and marketing efforts. We help businesses across New Zealand and Australia get consistent, reliable and sustainable improvements from their sales teams and marketing.

Unlike others who try to occupy this space HHB have shown proven expertise in all three disciplines required to increase profitable sales (1) sales systemisation and coaching, (2) measurable marketing, and (3) strategic yet practical business advice.

Why does my business need HHB?

There are three parts to your business, 'Getting the work', 'Doing the work' and 'Getting the money'. If you want reliable long-term growth 'Getting the work' needs to be just as systemised as 'Doing the work' and 'Getting the money'. In most businesses this isn't the case which is why companies hire HHB to achieve long-term sustainable growth. To make that happen we systemise your sales processes, regularly coach your sales and customer service staff and test and measure your marketing until you are spending less for every sale it brings in.

When getting the work is systemised you can turn the workflow on, and off as needed. This allows you to stay ahead of your competitors and reduces the risks normally associated with investing in growth - you can go ahead and invest knowing you have control over how much work comes in. Accountants love our tested methods of making growth more consistent, reliable and sustainable.

How are HHB able to help businesses, even those already at the top of their game, to sell measurably more?

The answer to that is quite simple: We do what sports coaches do to help the best athletes get even better - they study what the athlete is already doing right and get them doing more of it. In the example of HHB, your business is the athlete and we work alongside the people in your company who already sell the most. We draw out their strengths (which are often unknown to them) and get other team members doing what they do - then we coach them to make sure they keep doing the things that work.

Plus, we use low cost marketing to tell the selling stories your best people already tell. Marketing always works better when it says to lots of people; what your best people say to one person at a time.

What results have other businesses seen?

Reductions in workload, better bottom lines, sales teams that are easier to manage and deliver more consistent results - and the ability to make informed marketing decisions.
A New Zealand farm equipment company experienced a year-on-year growth in sales of 25% after we systemised their sales approach, coached their people used testing to uncover the things that now make their marketing work better.
A New Zealand engineering company achieved record sales when we systemised their sales approach and coached their reps.
An Australian swimming pool manufacturer had us coach salespeople across their 37 dealers and saw sales increase by 12% when their industry was experiencing a downturn. They also experienced significant improvements in all key areas of their marketing - their website is now the most popular swimming pool website in Australia, their social media generates enormousweb traffic and their 'How to Buy a Pool' Guide, generates record enquiry.
A small New Zealand company selling broadbandsatellites to farmers with poor internet saw sales go from three units per month, to ninety when we systemised their sales approach, coached their team and improved their marketing.
A group of privately owned NZ retail stores saw their sales team achieving a consistent approach and their marketing spend reduce

What do you mean our marketing will be measurable?

Do you get frustrated with marketing measurement charts that talk of 'impressions', 'click-throughs' and other metrics that are almost impossible to relate to your bottom-line results? HHB measure the things that are actually important in business - the number of quality new leads your marketing is generating, how many of those leads your team are converting to a sale and whether the average value of each sale is increasing.

We'll do that measuring with you. Our teams will work together to measure the five areas that are most important to the growth of your business: The number of new leads you are able to talk to, how many of them you convert, the average size of your sales, repeat business and referrals, and your bottom line. Then each month we'll decide together what improvements still need to be made to both your sales approach and your marketing.

How will I find the time?

How serious are you about achieving change? Great results aren't easy to achieve, otherwise everyone would be achieving them. But they are possible with the right approach and effort. The first few months of the change will be the hardest, not because of extra work, but because the tasks and the thinking around your sales and marketing approach will be different. We'll teach your people to stop doing the things that don't work and start doing the things that do. You won't work more, you'll work differently.

Will I have one point of contact at HHB?

Yes, that's imperative to getting the best results from the HHB system - you will have your own HHB Consultant. That person will produce your sales and marketing framework and then carry out the work necessary to achieve your goals - your consultant will systemise your sales approach with your team, coach and support your people regularly and plan, write and coordinate your marketing including social media, digital, web, video, and print. And where appropriate, radio and TV.

Your consultant has been rigorously trained in all HHB systems, is expert at delivering them and is already involved working with other HHB clients.

Your consultant will meet with you weekly to plan the work for that week and report on the last. Then during the rest of the week they will work with your people and on your marketing to complete the projects they plan with you in the weekly meeting

What are the different services I will get from HHB as part of this programme?

All training and coaching of your sales team including:
- Sales mapping
- Sales systemisation
- Sales training and coaching
- CRM setup, training and support in maintaining it
- Sales management coaching
Social media management
Online marketing - newsletters and direct mail
Google Ads - Search, Display, Remarketing and Shopping campaigns
Websites - new builds, overhauls, ongoing maintenance and SEO
Videos for website use, social media, online marketing, and sales presentations
� Editorial and copywriting
Direct Mail campaigns
Existing brand improvements and overhauls
Graphic design and branding
Tradeshow and Field Day Stand design, POS, handout material and training for show stand attendants
Company profiles, brochures and all other printed collateral
Product user guides for your customers
Newspaper, radio and TV advertising
Billboards and signage
Advice and coaching for management in areas relevant to achieving your growth goals (E.G. time management, staff culture, recruitment)

What guarantee is there that HHB will give me the results I want?

We have structured our service so that instead of receiving large bills for different projects, you pay a fixed monthly fee which you can cancel when you want. That guarantees that sales and marketing costs never get out of hand and allows for accurate budgeting and forecasting.

We also guarantee that after the initial two-month period you can cancel our service, for any reason, with 90 days' notice.

All of the above means we are constantly guaranteeing that you will only be employing HHB if you are happy with our service, finding it valuable and feel it is positively supporting you in the attainment of your wider business and personal goals.

We're ready to talk when you are...

Director
Mark Holloway
Mark Holloway
Director
Mark's passion, and his methods for increasing our client's sales are legendary: Holloway's unique sales systemisation and coaching techniques - coupled with effective marketing - are transforming business's fortunes in NZ and Australia.

Mark believes in sales. People who hear him talk on the subject get excited. It's hard not to. His message is that sales is the hub that the commercial world turns on. Obvious, right? Actually no. Most companies are in the business of doing what they do, not selling what they do. He points out that you can have the best product or service, but if your selling system is mediocre, and the people who talk to customers are not regularly coached, then you will achieve way below your potential.

If a business believes in what they sell, it's their responsibility to be good at selling - life is too short, he says, to have a fantastic product or service yet always come second (or worse) because your sales approach is disorganised, and your people aren't effectively monitored and managed.

Mark's distaste for corporate cookie-cutter sales training methods and their typically fluffy marketing have made him few friends in the corporate world, but business owners in both countries continue to see significant gains as a result of his methods.

Mark and his two partners, Steffan Hudson and Gareth Burgess, have developed a unique mix of sales systemisation, sales coaching and scientific marketing that is bringing life back into business.

Although Mark is no longer involved in the day to day running of the company he still plays an active role as our founding Director in the companies strategic direction.
Director
Steffan Hudson

Email Steffan
Steffan Hudson
Director
- steffan@holloways.co.nz
Coming from a large family, Steffan's personality makes him fit right in as a loved member of our team. His enthusiastic energetic personality and quick wit has us all in fits on a regular basis.

Steffan is dedicated to making sure his clients have the great systems in place so that when the leads roll in, they get the best results. Wise beyond his years and a background in FMCG management, Steffan brings strong business beliefs and experience to his clients. Steffan strives on producing continuous results and is always busy coming up with smart refreshing ideas for growth for not only his clients but all of Holloway's clients.

Steffan's sales training is a key strength of his consulting style and you can tell that he truly knows that if followed the sales training will increase conversion dramatically! Several clients have seen fantastic results with one client lifting 12 months work of sales in the first 3 months of the year.

Qualified with a Bachelor of Management Studies through Waikato University, Steffan completed his degree majoring in Marketing. His previous background in FMCG has meant that he really understands the importance of increasing sales and getting a return on investment.

Outside of work Steffan enjoys snowboarding or a relaxed round of golf. He's also a pro in the kitchen and his family enjoys being on the receiving end of his gourmet creations whatever they may be. Steffan loves spending time with his family and enjoys getting outdoors where ever possible.
Director
Gareth Burgess

Email Gareth
Gareth Burgess
Director
- gareth@holloways.co.nz
Gareth is a highly motivated people's person who thrives on a challenge and loves working with a diverse range of businesses. Bringing with him a can-do attitude and a wealth of business, marketing and sales experience Gareth rounds out the Holloways leadership team.

Originally from Taranaki, before moving to Palmerston North to study, Gareth completed a Bachelor of Business Studies with a Marketing major through Massey University.

Gareth's relationship with Holloways first began in 2007 when he joined our team as a Marketing Consultant. He very quickly proved himself to be incredibly effective at using the Holloway approach to help his clients dramatically improve their sales and marketing results. Within 18 months of joining the team Gareth was elevated to the role of Senior Marketing Consultant where he managed a large portfolio of clients and was directly responsible for the management and training of his own team.

In 2009 Gareth was head-hunted by a New Zealand-based Kayak manufacturer where he first assumed the role of National Sales and Marketing Manager. He later took on additional responsibility for International Sales and Exports. In this capacity, he travelled the world developing relationships with key wholesalers, distributors and retailers from many different cultures.

In 2015 Gareth returned to Holloways to help oversee and drive both our client's, and our own, sales and marketing strategies. His sales experience and practical marketing knowledge makes him the ideal person to advise businesses on simple ways to create long-term and sustainable increases in sales and profits. Alongside his sales and marketing skills, Gareth also has a very well rounded business acumen and carries a lot of specialty knowledge with regards to sales training, coaching, business systemisation and people management.

Outside of work you will find Gareth trying to keep up with his two sons, playing squash, coaching kids sports, or enjoying the outdoors via fishing, diving, camping and hunting.

It feels good to be winning.

The team at Holloways did a great job when marketing to us. Their approach to growing their own customer base made us think ″well if they can do the same for us, let's get on board″. We like their integrated approach; they quickly became part of the team and help drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn't the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger Director - TR Industries Ltd
It feels good to be winning. 2222

The team at Holloways did a great job when marketing to us. Their approach to growing their own customer base made us think ″well if they can do the same for us, let's get on board″. We like their integrated approach; they quickly became part of the team and help drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn't the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger Director - TR Industries Ltd
It feels good to be winning.

The team at Holloways did a great job when marketing to us. Their approach to growing their own customer base made us think ″well if they can do the same for us, let's get on board″. We like their integrated approach; they quickly became part of the team and help drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn't the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger Director - TR Industries Ltd