COMMON SENSE - Find out what ALREADY WORKS!
The first fundamental rule is to take what already works (or has worked in the past) and find ways of using that to grow your business - then D.S.T.C them!
- Discover your strengths.
- Systemise them so everyone in your team has the tools to replicate them.
- Train your team to embrace your systems and follow them.
- Communicate your strengths to your customers with effective marketing.
If you look closely enough you will learn the things that you are currently saying and doing when talking to customers one-on-one that make them want to buy your product or service. You need to find ways of making sure your marketing (and sales people) say and do those things over and over again.
Marketing is really just mass communication. Reading your marketing material should be like having a conversation with your best sales people, because that’s what works already. Those key messages should be communicated in your marketing. Take the time to uncover the things you say one-on-one that work already, then look for ways to “D.S.T.C” them to engrain them into your business culture!
Hint: Remember all those things you used to do to drum up business when you were quiet? They’re the same things that will most likely boost sales now.