SALES DROPPING OFF?

Your sales team probably isn't the problem, your sales system might be

FIX THE LEAKS IN YOUR SALES SYSTEM IN 60 MINUTES

Book a free 1-hour Sales System Diagnostic and discover the hidden gaps that may be costing your business revenue, opportunities, and predictability.

During this session we will work with you to identify where deals are leaking from your pipeline, explore ways to improve forecasting and sales visibility and guide you thorugh how to go about building a more structured and predictable sales process.

TAKE OUR 2 MINUTE QUIZ
to test how strong your sales system is?

Answer Yes or No to the following:

We have clearly defined sales stages that every opportunity moves through.
Every lead has a structured follow‑up cadence.
We can accurately forecast revenue for the next 90 days.
Our CRM is used consistently by the entire sales team.
We know exactly where deals are typically lost.
Marketing and sales are aligned around lead generation.
Sales meetings focus on pipeline strategy.
We can easily see which opportunities are at risk.
Every salesperson understands expected weekly activity levels.
Our pipeline provides enough visibility to plan hiring, production, or delivery.

Score Explanation:

8 - 10 YES: Strong sales system
5 - 7 YES: Good team but structural gaps
0 - 4 YES: Sales performance likely limited by system weaknesses

If your score shows gaps, book the free diagnostic session to uncover your sales system weaknesses.

BOOK A SALES SYSTEM DIAGNOSTIC

7 signs your sales system needs attention

Your pipeline looks busy but revenue is inconsistent
Forecasting is unreliable
Leads go cold without clear reasons
Deals stall in the same stage repeatedly
Sales meetings feel reactive rather than strategic
Marketing generates leads but sales struggles to convert them
Sales performance varies dramatically between team members

LIMITED DIAGNOSTIC SESSIONS EACH MONTH

Because these sessions are delivered personally, only a limited number are available each month. Book now to avoid longer wait times.

BOOK A SALES SYSTEM DIAGNOSTIC

Who This Diagnostic Is For

▸ Privately owned businesses that operate in a B2B space (although we help B2C too!)
▸ Have capable sales teams but inconsistent results
▸ Struggle to forecast revenue accurately
▸ Feel opportunities are slipping through the cracks
▸ Want a more structured and predictable sales process
▸ Are growing and need stronger sales leadership systems

Most Sales Problems Are Actually System Problems

Many business owners assume their sales challenges are caused by the people in the team. What we often see instead is capable salespeople working inside unclear systems.

▸ No defined sales stages
▸ No consistent follow‑up cadence
▸ Limited CRM usage
▸ Poor pipeline visibility
▸No clear accountability structure

When the system is weak, even great salespeople struggle. When the system is strong, average salespeople often perform extremely well.

What You'll Walk Away With

▸ A Sales System Scorecard highlighting strengths and gaps
▸ Identification of the three biggest opportunities to improve conversion
▸ A clear view of where deals are leaking from the pipeline
▸ Practical recommendations you can implement immediately
▸ Greater clarity around forecasting and pipeline visibility

What people will get out of a sales diagnostic

What We'll Cover In The Session

▸ Review of your current pipeline structure
▸ Lead generation and marketing alignment
▸ Identification of conversion bottlenecks
▸ Forecasting visibility and pipeline health
▸ Sales leadership and accountability structures

MEET YOUR DIAGNOSTIC HOSTS

Steffan Hudson and Gareth Burgess work with privately owned businesses to help them build more structured and predictable sales systems.

Over the past two decades they have worked with companies across industries including manufacturing, construction, professional services, and distribution. Their focus is helping businesses move from reactive sales activity to structured sales systems that produce consistent results.

Managing Director
Steffan Hudson

Email Steffan
Steffan Hudson
Managing Director
- steffan@holloways.co.nz
Coming from a large family, Steffan's personality makes him fit right in as a loved member of our team. His enthusiastic energetic personality and quick wit has us all in fits on a regular basis.

Steffan is dedicated to making sure his clients have the great systems in place so that when the leads roll in, they get the best results. Wise beyond his years and a background in FMCG management, Steffan brings strong business beliefs and experience to his clients. Steffan strives on producing continuous results and is always busy coming up with smart refreshing ideas for growth for not only his clients but all of Holloway's clients.

Steffan's sales training is a key strength of his consulting style and you can tell that he truly knows that if followed the sales training will increase conversion dramatically! Several clients have seen fantastic results with one client lifting 12 months work of sales in the first 3 months of the year.

Qualified with a Bachelor of Management Studies through Waikato University, Steffan completed his degree majoring in Marketing. His previous background in FMCG has meant that he really understands the importance of increasing sales and getting a return on investment.

Outside of work Steffan loves spending time with his family and enjoys getting outdoors where ever possible. He's also a pro in the kitchen and his family enjoys being on the receiving end of his gourmet creations whatever they may be.
Managing Director
Gareth Burgess

Email Gareth
Gareth Burgess
Managing Director
- gareth@holloways.co.nz
Gareth is a highly motivated people's person who thrives on a challenge and loves working with a diverse range of businesses. Bringing with him a can-do attitude and a wealth of business, marketing and sales experience Gareth rounds out the Holloways leadership team.

Originally from Taranaki, before moving to Palmerston North to study, Gareth completed a Bachelor of Business Studies with a Marketing major through Massey University.

Gareth's relationship with Holloways first began in 2007 when he joined our team as a Marketing Consultant. He very quickly proved himself to be incredibly effective at using the Holloway approach to help his clients dramatically improve their sales and marketing results. Within 18 months of joining the team Gareth was elevated to the role of Senior Marketing Consultant where he managed a large portfolio of clients and was directly responsible for the management and training of his own team.

In 2009 Gareth was head-hunted by a New Zealand-based Kayak manufacturer where he first assumed the role of National Sales and Marketing Manager. He later took on additional responsibility for International Sales and Exports. In this capacity, he travelled the world developing relationships with key wholesalers, distributors and retailers from many different cultures.

In 2015 Gareth returned to Holloways to help oversee and drive both our client's, and our own, sales and marketing strategies. His sales experience and practical marketing knowledge makes him the ideal person to advise businesses on simple ways to create long-term and sustainable increases in sales and profits. Alongside his sales and marketing skills, Gareth also has a very well rounded business acumen and carries a lot of specialty knowledge with regards to sales training, coaching, business systemisation and people management.

Outside of work you will find Gareth trying to keep up with his two sons, playing squash, coaching kids sports, or enjoying the outdoors via fishing, diving, camping and hunting.

SALES DROPPING OFF?