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Marketing Consultancy
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Boost your sales and profits and turn your business into a MARKETING AND SALES MACHINE!
Our Marketing Consultants WRITE, DESIGN and PROJECT MANAGE all of your sales and marketing and strategies.
Not only that. They'll help you test and measure every single marketing campaign and they teach your people to sell more effectively. On top of that, you'll get the work of our graphic design studio to ensure all your pieces of marketing and sales materials are professionally developed and implemented.
If your business adopts this wonderful way to take control of marketing, your Consultant will call you every week at a predetermined time. They will spend the first six weeks learning everything they can about your business. We call this the 'discovery period' and it allows us to learn the reasons why your customers buy from you already. We call these your 'secret strengths' and without them your marketing will never work anywhere near as well as it could.
Then your Marketing Consultant writes a marketing plan just for your business - this is not some 'stuffy' document, but rather a blueprint for what you and your Consultant are going to do to build growth in your business.
Your marketing plan also includes a complete timeline of when your marketing campaigns should start and finish, how they will be tested and measured, and an idea of any third party costs that will be involved in printing, advertising, etc. Once this is all agreed to by yourself and your Consultant, they then turn around and start implementing it - they plan, write, design, measure and coordinate all of your marketing, as well as systemise and train you, your business and your team.
5 ways a Marketing Consultancy can bring GROWTH TO YOUR BUSINESS!
1. We do our homework first
Instead of rushing in and making ads, brochures and websites, Holloway & Hudson will spend a month asking questions first. This allows us find out WHICH MESSAGES ARE LIKELY TO WORK in marketing and advertising - and just as importantly, what doesn't.
2. We train you and your team to sell
When a business gets an increase in enquiry, it can be quite common to have trouble converting all the enquiry further. As a result, they lose most of the potential new sales. We teach you how to sell before the demand starts.
3. We test and measure MANY different ways to market
To increase sales, your business needs to have five or more SUCCESSFUL WAYS to generate new leads. We keep testing until that happens for you.
4. We don't stop training your people to sell, ever!
We keep training them, we keep measuring their results and keep helping them to improve. Training once is not enough!
5. We build an inventory of what works for you (and what doesn't)
Your business keeps repeating its failures because you never record them. We record all your marketing results, the success and the failures, so you NEVER REPEAT THE FAILURES again.
How a MARKETING CONSULTANCY works
Stage One: Discovery
At the beginning of the process your Marketing Consultant will lead you through a six week discovery period. During this time, your Consultant will need to meet with you on several occasions to discuss and 'discover' your business.
Stage Two: Planning
At the same time as the discovery process, your Consultant will be developing a marketing and sales plan for your business. This will also include a timeline and suggested third party budget.
Stage Three: Testing
Once you and your Consultant have agreed on your marketing plan, they will work alongside you and your team to put your plan into action. You will have the full backing of your Marketing Consultant and the Holloways design team.
Stage Four: Review and regroup
As the programme progresses, your Consultant will regularly ask you to review progress to identify what is and isn't working. Your Marketing Consultant will give you specific tools to help gauge the success of your marketing.
Stage Five: Coaching
Your Consultant will meet with you via phone or video call for around one hour every week. During this time you will discuss sales, marketing and other business challenges. Your Consultant will offer an "outsider's perspective" with the intention of helping you to increase both sales and profits.