Marketing is an investment.
Which means every brochure, letter, website or show stand needs to generate a return! If it's not contributing to a measurable sales increase, then it's not working!
If you need help creating effective marketing material, then our team of Consultants, Copy Writers and Graphic Designers can help get you on the right path.
We start by helping you to determine what marketing approaches are most logical for your business. Then we help you collate the most effective sales message to use in your marketing material so that it's more likely to work. Once we're happy that we are saying and doing the right things, we hand the reigns over to our talented Graphic Designers who bring your marketing material to life!
Like the way we look at advertising and marketing a bit differently, but UNSURE HOW TO APPLY IT TO YOUR BUSINESS?
Over the past 35 years, we have created a long list of dos and don'ts when it comes to producing marketing material across a wide range of media.
We have a full team of trained consultants, assistants and graphic designers (as well as a specialist contractors we use), so if you like our results-driven style of marketing and have a specific project we could help with, then we'd be more than happy to help.
4 questions to ask yourself BEFORE COMMITTING TO ANY MARKETING
1. WHO do we want to talk to?
This question helps you decide the sorts of people you want to talk to. Unsurprisingly, these are normally the same sorts of people who already buy from you, or the people who influence your customers to buy from you.
2. WHAT do we want to tell them?
Don't get clever. Answer the questions like your mum would - you want to tell the customer the same things that work now when you are talking to them one at a time - remember marketing is just mass communication of what already works.
3. WHAT do we want them to do?
Believe it or not, the answer to this question is not "buy from us". Of course that's what you want eventually, but in real life there are normally a few other steps that need to take place first.
4. HOW do we tell them?
Should you do a newspaper ad, brochure, radio ads, a customer evening, a website? Should you make a phone call or a visit? The mistake most businesses make, and the reason most of their marketing fails is they started at the wrong end and ask question four first.
It's so important you ask the RIGHT question in the RIGHT order! Most people go wrong by starting with the final step!
We have a full team of trained Consultants and Graphic Designers, so if you like our results-driven style of marketing and have a specific project we could help with, then we'd be more than happy to help.
- Logo design
- Branding kits
- Company profiles
- Videos and TV ads
- Press ads
- Point of sale materials
- Company profiles
- Annual reports
- Direct mail
- Customer case studies
- Online marketing advice
- Website design and project management
- Search Engine Optimisation
- Google Analytics reporting
- Google AdWords and online advertising
- Social media strategy and execution
- Email marketing
Project & Campaign Managment
- Marketing strategy and planning
- Campaign development and execution
- Business systems development
- Public relations
- Event management
- Video production