Check out this 8 step process to form your own marketing strategy
1) Where are we now?
A brief point-by-point summary of the problem affecting your company, that you want to solve through marketing (e.g. people interested in your product but not buying).
2) Where do we want to be?
Now list bullet points on what you want the company to look like - what your sales will be like, what your customers will think of you, who will buy from you.
3) How do we get there?
What are the steps that you have to take to reach your goal? When you have answered questions 1-2, the answers for this page will be obvious.
4) Who do we want to talk to?
A sentence or two describing your target audience/s.
5) What do we want to say to them?
A sentence or two on the messages you want to deliver to them.
6) How do we tell them?
Now that you're ready to talk about media (e.g. newspaper, magazine, TV, radio, direct mail etc.). Media is the 'how to tell them'.
7) How will we know if it worked?
List the ways you will measure the effectiveness of your advertising.
8) What will we do if it doesn't work?
List the actions you will take if the ad doesn't work. Too many advertisers either give up, or worse still they keep repeating failing ads.