Advice

Stop being an ORDER TAKER and learn the ART OF SELLING!



One of the hardest things to change as a sales person is switching from "quoting mode" to "helping mode". You see there is a major difference between order taking and selling.

  • An ORDER TAKER is going to find out what they need to quote for - in this scenario the cheapest quote will normally win.

  • SELLING on the other hand, involves understanding what is going to work best for the customer and then presenting that solution.

In order to understand what is best for the customer, we need to ask them questions which help us (the sales person) and them (the customer) to figure out what is likely to be important to them.

  • The more questions we ask, the clearer the picture becomes.

  • The clearer the picture becomes, the more likely it is that we will present them an offer that they want and feel the need to buy.
Holloways Team Photo June 2022
ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

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