Advice

Check out this 8 step process to form your own marketing strategy



1) Where are we now?

A brief point-by-point summary of the problem affecting your company, that you want to solve through marketing (e.g. people interested in your product but not buying).

2) Where do we want to be?

Now list bullet points on what you want the company to look like - what your sales will be like, what your customers will think of you, who will buy from you.

3) How do we get there?

What are the steps that you have to take to reach your goal? When you have answered questions 1-2, the answers for this page will be obvious.

4) Who do we want to talk to?

A sentence or two describing your target audience/s.

5) What do we want to say to them?

A sentence or two on the messages you want to deliver to them.

6) How do we tell them?

Now that you're ready to talk about media (e.g. newspaper, magazine, TV, radio, direct mail etc.). Media is the 'how to tell them'.

7) How will we know if it worked?

List the ways you will measure the effectiveness of your advertising.

8) What will we do if it doesn't work?

List the actions you will take if the ad doesn't work. Too many advertisers either give up, or worse still they keep repeating failing ads.

Holloways team photo Jan-2022-941-96
ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

One mistake many businesses make, is pinning all their hopes on "my next ad will bring 'em all in". The truth is, an increase in enquiry is only a small part in the equation of increasing sales and profitability.

If you have an increase in enquiry, it does not necessarily mean you are going to have more sales. Your ability to sell is directly correlated to your success, so it pays to invest the time in the development of strong selling and marketing strategies that work together, that are easy for your team to follow and provide reliable, consistent and repeatable results.

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Conversion Rate

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Average Sale Value

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Frequency Of Purchase

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