Stop wasting money on things that don't work. Results require rolling your sleeves up!
When it comes to marketing, business owners and managers often search out the easiest option first.
The truth is, we have been tricked into thinking that effective marketing is flashy ads, radio jingles and glossy brochures.
More often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work - like phone calls to past customers, customer evenings, seminars, etc
The following are often more effective than advertising:
- Emails to customers
- Letters to customers
- Phone calls to customers
- A combination of the above (we call this phone/mail/phone)
- Customer Evenings
- Editorial content/articles
- Customer call cycles and increasing interaction with exisitng customers
- Staff Training
- Improved systems