Advice

Stop wasting money on things that don't work. Results require rolling your sleeves up!



When it comes to marketing, business owners and managers often search out the easiest option first.



The truth is, we have been tricked into thinking that effective marketing is flashy ads, radio jingles and glossy brochures.

More often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work - like phone calls to past customers, customer evenings, seminars, etc

The following are often more effective than advertising:

  • Emails to customers
  • Letters to customers
  • Phone calls to customers
  • A combination of the above (we call this phone/mail/phone)
  • Customer Evenings
  • Seminars
  • Endorsements
  • Referrals
  • Host-beneficiaries
  • Editorial content/articles
  • Customer call cycles and increasing interaction with exisitng customers
  • Newsletters
  • Staff Training
  • Improved systems
Holloways team photo Jan-2022-941-96
ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

One mistake many businesses make, is pinning all their hopes on "my next ad will bring 'em all in". The truth is, an increase in enquiry is only a small part in the equation of increasing sales and profitability.

If you have an increase in enquiry, it does not necessarily mean you are going to have more sales. Your ability to sell is directly correlated to your success, so it pays to invest the time in the development of strong selling and marketing strategies that work together, that are easy for your team to follow and provide reliable, consistent and repeatable results.

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Conversion Rate

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Average Sale Value

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Frequency Of Purchase

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