Advice

Do you ever cringe when you hear your people TALK TO YOUR CUSTOMERS?

If you worry about the way some of your team treat your customers, but feel you can't do anything about it because of employment laws - HERE'S WHY YOU'RE WRONG!



1. The reason you cringe is simple - you would NEVER say what they just said.

You've been talking to customers for a long time. Whether or not you're a people person, you've had to talk to them because it's the only way to build your business. You've learned the hard way what NOT to say, and without realising it you've learned intuitively what are the RIGHT THINGS to say if you want people to keep buying the service or product you sell.

2. The ball is in your court! First you need to figure out what your people should say to your customers.

Most business owners throw their hands up in despair at this point. "What's wrong with these people - don't they know you just can't treat customers like that?" The answer is often no, they genuinely don't know because they don't own a business so they're more interested in defending themselves from too much work, nasty people, etc. The good news is that it's not hard to figure out what they should say. You just have to sit down with a pen and paper and over the course of a week or so, scribble down the sorts of things your customers typically say, and then what you say back to them which seems to work. Pretty soon you'll surprise yourself with a long list of 'how to's' for talking to customers.

3. The next step is a bit harder but not too difficult.

Now you need to write a system. It can be as simple as two columns on a page. On one side you have CUSTOMER SAYS on the other YOU SAY.

4. Now we get to the tough bit - actually it's not really tough at all - how to get your people to WANT to treat your customers better.

This is so simple that most business owners miss it completely. I did. You REWARD them for talking nicely to your customers. You may find this a little annoying, but it will certainly pay dividends into your bank account. The better they are at saying the right things to your customers - the more your customers will spend with you. Reward your people for saying the right things and they will do it more, and when they do it more they'll discover the joy of treating people well, and they'll start doing it even more. It becomes infectious!

HHB team photo Jan-2021
ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

One mistake many businesses make, is pinning all their hopes on "my next ad will bring 'em all in". The truth is, an increase in enquiry is only a small part in the equation of increasing sales and profitability.

If you have an increase in enquiry, it does not necessarily mean you are going to have more sales. Your ability to sell is directly correlated to your success, so it pays to invest the time in the development of strong selling and marketing strategies that work together, that are easy for your team to follow and provide reliable, consistent and repeatable results.

Read More

Conversion Rate

More

Average Sale Value

More

Frequency Of Purchase

More

We're ready to talk when you are...

See More

Tips & Advice To Grow Your Business

See More

4 QUESTIONS TO ASK YOURSELF BEFORE COMMITTING TO ANY MARKETING

It's so important you answer the questions in the right order though! Most people go wrong by starting with the final step!

Read More

ORDER TAKING VS. THE ART OF SELLING

One of the hardest things to change as a sales person is switching from "quoting mode" to "helping mode". You see, there is a major difference between order taking and selling.

Read More

HOW TO RANK BETTER ON GOOGLE!

It doesn't take much to see that online marketing is growing in importance by the second. These days the internet is at our fingertips almost everywhere we go.

Read More