Advice

As a business owner, you will know the IMPORTANCE YOUR TEAM HAS IN YOUR SUCCESS - that's why it is important to get the most out of your team as you can.



And I don't mean cracking the whip and enforcing them to work longer hours for less pay. I mean creating an environment where they want the business to succeed and where your success means their success.



1. Communication is better than dictation

It seems to me that I am always better off communicating my objective and letting my team figure out the solution than I am giving out orders. This is because Gen Y (younger staff) as they have been dubbed are problem-solvers and actually respond better to autonomy then you or I have in the past.


2.Take the time to understand peoples personality traits

There are four key behavioural traits people display they are; dominance, influence, stability and compliance and depending on which one of those traits is the predominant one each person will behave differently to the next. The trick is to understand how to communicate with each person in your team based on their personality traits.

3. Recognise when your staff can do a better job than you

This one takes a bit of pride swallowing but when you realise that your team can do things better than you can you begin to empower them to improve your business. Sometimes it pays to recognise that you don't always know best and that your habits aren't always the best way to go about things.

MARK HOLLOWAY

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

One mistake many businesses make, is pinning all their hopes on "my next ad will bring 'em all in". The truth is, an increase in enquiry is only a small part in the equation of increasing sales and profitability.

If you have an increase in enquiry, it does not necessarily mean you are going to have more sales. Your ability to sell is directly correlated to your success, so it pays to invest the time in the development of strong selling and marketing strategies that work together, that are easy for your team to follow and provide reliable, consistent and repeatable results.

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