6 simple ways a MARKETING CONSULTANCY can bring your business huge growth!
1. We do our homework firstInstead of rushing in and making ads, brochures and websites, Holloway & Hudson will spend a month asking questions first. This allows us find out WHICH MESSAGES ARE LIKELY TO WORK in marketing and advertising - and just as importantly, what dosen't.
2. We train you to sellWhen a business gets an increase in enquiry, it can be quite common to have trouble converting all the enquiry further. As a result, they lose most of the potential new sales. We teach you how to sell before the demand starts.
3. We test and measure MANY different ways to advertiseTo increase sales, your business needs to have five or more SUCCESSFUL WAYS to generate new leads. We keep testing until that happens for you.
4. We don’t stop training your people to sell, ever!We keep training them, we keep measuring their results and keep helping them to improve. Training once is not enough!
5. We build an inventory of what works for you (and what doesn’t)Your business keeps repeating its failures because you never record them. We record all your marketing results, the success and the failures, so you NEVER REPEAT THE FAILURES again.
6. All it costs is the price of one staff memberOur monthly fee which is around the equivalent of the cost of an extra staff member. Yet for that price you get the expertise of the entire Holloway & Hudson team. You pay for the equivalent of one junior, but will get the expertise of our trained professionals.
Your Holloway Marketing Consultant WRITES AND PROJECT MANAGES all your marketing.
Not only that, they'll help you test and measure every single marketing campaign and THEY TEACH YOUR PEOPLE TO SELL. On top of that, you'll get the work of our design studio completely FREE – all you have to do is agree to let Holloway & Hudson focus entirely on marketing that will increase sales.If your business is lucky enough to become part of this wonderful way to market, your Holloway & Huson Marketing Consultant will call you every week. They will then spend the first month learning everything they can about your business. We call this the ‘discovery period’ and it allows us to learn your secret strengths – without which your marketing will never work.
The entire Holloway & Hudson Marketing Consulting Service is systemised, researched, and proven. Everything is planned! Before you even start, we know what we are going to do for you each and every week of the year. Because getting results in marketing requires precision, detail and systems.
Then your Marketing Consultant writes a marketing plan just for your business – this is not some ‘stuffy’ document, but rather a blueprint for what you and your consultant are going to do to build massive growth in your business.
Your marketing plan also includes a complete timeline of when your marketing campaigns should start and finish, how they will be tested and measured, and an idea of the costs that will be involved in printing and advertising. And then your marketing starts. It might start with a campaign of classified advertising to test the most effective headlines and offers. Or it might start with a campaign of teaching your team, managers, franchisees and other staff to sell, but only if that’s likely to increase your sales.
Have you realised that your BUSINESS SURVIVES IN SPITE OF YOUR MARKETING, and not because of it?
If you want your marketing to work, it will have to be much more sensible and basic than most of the things you’re doing right now.
The good news is that the simpler things cost less! Here are four steps to SPENDING LESS and getting RESULTS FROM YOUR MARKETING.
1. THINK OF EVERYTHING YOU DO (TO MAKE A SALE) AS MARKETING - it’s not just ads and websites, it’s also phone calls to follow up a quote.
What you say when you phone a prospect, has more chance of getting you a customer than most ads ever will. The same goes for customer evenings – did you know that even discount retailers like Noel Leeming and Harvey Norman get most of their sales from repeat business? Getting the phone numbers and emails of everyone who ever buys from you is much more important than running an ad. Are you doing that?
And what about phone calls to customers just to ask them if they were happy with the panel beating job you did for them, or the way you mowed their lawn, or the jacket, or lounge suite or pet puppy they bought from you. I guarantee you’ll get more sales doing that than from many of the ads you’ve run. Shyness is no excuse! Michael Hill was painfully shy, but look at him go!
2. TEST AND MEASURE EVERYTHING YOU DO - but keep it simple!
You don’t need to get clever. For instance; say you phone 100 past customers and invite them to a special evening. If 20 of them say they are interested, jot that statistic down – (100 calls/20 said yes = 20% conversion rate). You didn’t need a computer for that did you!
3. MOST OF YOUR BUSINESS COMES FROM REFERRALS - so say in your marketing the same things you say to people you talk to in person.
Want to talk to us for FREE?
Our Free Marketing Evaluation means you get one on one time with one of our Holloway & Hudson experienced Marketing Consultants who will work with you for two hours to ensure your business is equipped with the tools to move forward.
We'll teach you how to use these FIVE MAGIC BOXES in your marketing to bring more results:
Did you know that TESTING AND MEASURING your marketing is the most effective way to boost your sales and profits?