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Search Engine Optimisation (SEO and AI or GEO)

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Is your website struggling to get seen online?

If you answer YES to any of the below statements, your company will benefit from an SEO/GEO audit:

WEBSITE

  • Fewer people are visiting my website than before.
  • Competitors show up before me on Google when I search for what we offer.
  • My site is hard to find unless I type in my exact business name.
  • My site feels slow to load.
  • My site is hard to use on a phone or tablet.
  • I haven’t checked for broken links or site errors recently.

CUSTOMER EXPERIENCE

  • People land on my site but leave quickly without clicking anything.
  • It is tricky for visitors to find key details like services, pricing, or contact info.
  • Sales, bookings, or enquiries are dropping even though I still get visitors.
  • My website content is outdated or too light on useful information.
  • I have multiple pages that basically say the same thing.
  • I am writing blogs or updates, but they never show up when people search.

BUSINESS GROWTH

  • I am not really sure how competitors are winning customers online.
  • I am struggling to reach new people, even with other marketing efforts.
  • My business rarely appears in “near me” or map searches.
  • I have changed my services or products but not updated my website.
  • I am relying more on paid ads because my website doesn’t bring in enough leads.

AI SEARCH

  • My business doesn’t show up (or shows up with wrong/outdated details) when I ask AI tools about my industry.
  • Competitors are being recommended by AI tools, but I’m not.
  • I don’t have enough clear, useful content online that explains who I am and what I offer.
  • My business info isn’t consistent or up to date across places like Google Maps, review sites, or social media.
  • I don’t have content that answers the questions people ask AI tools about my industry.

What even is SEO/GEO?

Search Engine Optimisation (SEO) is the process of improving and developing your website content to give customers and search engines like Google, ChatGPT, and other AI tools exactly what they’re looking for. Generative Engine Optimisation (GEO) prepares your content for AI-driven search engines that surface results based on intent, context, and quality.

When done well, your content is prioritised, used in more searches, and gives you a stronger chance to compete and be found by the right people.

SEO and GEO are often misunderstood – full of jargon and “smoke and mirrors” that can leave you confused.

That’s where we come in.

What do I get?

You’ll get a clear, practical report that tells you:

  1. What’s working on your site.
  2. What’s holding you back in search results.
  3. Exactly how to fix it.
SEO audit report

Our SEO & GEO Audit covers

1. ON-PAGE SEO (WHAT’S ON YOUR SITE)

- How your content is written and organised.
- Whether your pages match what people are actually searching for.
- Ideas for new content to attract more visitors.
- How your site compares to competitors.
- How fast your site loads.
- How easy your site is to use and navigate.

2. OFF-PAGE SEO (WHAT’S SAID ABOUT YOUR SITE ELSEWHERE)

- What other websites link back to yours, and if they’re helping or hurting.
- How trustworthy and authoritative your site appears online.
- How complete and accurate your Google Business Profile is.

3. TECHNICAL SEO (BEHIND-THE-SCENES)

- How your website is structured and if it’s easy for Google to understand.
- Whether your page links and URLs are clear and consistent.
- If search engines can properly “read” and display your pages.
- Your sitemap and how your pages connect to each other.
- Errors, broken links, and making sure duplicate pages aren’t confusing search engines.

4. GEO REVIEW (HOW YOUR BUSINESS SHOWS UP IN AI TOOLS)

- How to make GEO (Generative Engine Optimisation) support your SEO.
- Creating content designed to be picked up by AI search tools (like ChatGPT or Google AI Overviews).
- Formatting content so AI tools can easily understand and recommend your business.

FAQs

Do I need a contract?
No, this is a one-off audit with no ongoing commitments required.

How long does the audit take?
Depending on the size of your website, around 2-4 weeks.

Can you implement the recommendations?
Yes, we can handle one-off fixes or ongoing monthly SEO & GEO support if you prefer.

Will this help with AI search tools?
Absolutely. Our GEO review ensures your content is optimised for ChatGPT, Google AI Overviews, voice assistants, and more.

What kind of results can I expect?
Increased organic traffic, improved visibility in AI tools, stronger search engine results page (SERP) rankings, and better return on investment (ROI) on ads.

Why choose our audit?

Our one-off SEO & GEO audit shows you exactly how your site is performing and gives you a practical action plan for improvement. No fluff, no ongoing contracts, just the straight need-to-know info.

The benefits of optimising your website:

  • Attract more free (organic) traffic from Google, Bing, and other search engines.
  • Make your search engine ads, like Google Ads, go further.
  • Improve your return on ad spend.
  • Build long-term credibility and trust online.
  • Boost visibility in search results and AI tools like ChatGPT, Google AI Overviews, and voice assistants.

Ready to take your website to the next level?
Book your SEO/GEO audit
 

3 Important Rules Every Business Owner Needs To Know About Sales & Marketing

FIND OUT WHAT ALREADY WORKS

The first fundamental rule is to take what already works (or has worked in the past) and find ways of using that to grow your business - then D.S.T.C them!

Discover your strengths Systemise them so everyone in your team is able to replicate them.

Train your team to embrace your systems and follow them Communicate your strengths to your customers with effective marketing.

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HARDER! CHEAPER! BETTER!

When it comes to marketing, we as business owners and managers often search out the easiest option first.

The truth is, we have been tricked into thinking that effective marketing is flashy ads, radio jingles and glossy brochures.

More often than not, the things that actually work are often cheaper to implement and are the things that we would rather not do because they are hard work - like phone calls to past customers and seminars.

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EVERY BUSINESS HAS THE SAME 5 BUILDING BLOCKS FOR SUCCESS

It's not uncommon for business owners to get stuck in a pattern where they are focused on marketing that is only about lead generation.

The truth is, it can be quite hard to create a massive increase in new enquiry year in and year out. A well-rounded marketing approach requires you to focus on more than just generating new leads.

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ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

ARE YOUR SALES PEOPLE AND MARKETING ACTIVITIES GENERATING RELIABLE, CONSISTENT AND REPEATABLE RESULTS?

One mistake many businesses make, is pinning all their hopes on "my next ad will bring 'em all in". The truth is, an increase in enquiry is only a small part in the equation of increasing sales and profitability.

If you have an increase in enquiry, it does not necessarily mean you are going to have more sales. Your ability to sell is directly correlated to your success, so it pays to invest the time in the development of strong selling and marketing strategies that work together, that are easy for your team to follow and provide reliable, consistent and repeatable results.

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Conversion Rate

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Average Sale Value

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Frequency Of Purchase

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  • What our clients say

    Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I've worked with.

    Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

    Trevor Preston General Manager - Ezyline Homes

    Ezyline HHB testimonial Image

  • What Our Clients Say

    We are seeing results with a much more focused sales process. It feels good to be winning.

    The team at Holloways did a great job when marketing to us.

    Their approach to growing their own customer base made us think, well if they can do the same for us, let's get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

    We are seeing results with a much more focused sales process. This wasn't the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

    Greg Rodger Director - TR Industries Ltd

    Trind2

  • What Our Clients Say

    Holloways know us very well, they get us and are an extension of us and our thinking.

    At Booth's we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it's the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

    So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

    We are proud to partner with the team at Holloways.

    Dallas Vince CEO - Booth's Logistics

    Booths

  • What Our Clients Say

    Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

    As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

    They've trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

    Holloways play a vital role in our overall success and ongoing growth.

    Emma Parsons Group Retail Manager - Applianceplus

    Appliance-plus2

  • What Our Clients Say

    They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

    PF Olsen is New Zealand's largest independent forestry services provider.

    Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions.

    They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development. They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

    Scott Downs Director of Sales & Marketing - PF Olsen

    PFOlsen2

  • What Our Clients Say

    From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

    Working with Holloways has truly exceeded all of our expectations.

    Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched - they genuinely know sales and the methods needed to generate high-quality leads.

    They've not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn't be more grateful for their continued partnership

    Nick Webster Managing Director - Roadrunner Manufacturing

    Roadrunner HHB testimonial Image

We're ready to talk when you are...

See More
  • Steffan Hudson profile image
    Managing Director
    Steffan Hudson
  • Gareth Burgess profile image
    Managing Director
    Gareth Burgess
  • Kate Hartley profile image
    Marketing Coordinator
    Kate Hartley

TIPS & ADVICE TO GROW YOUR BUSINESS

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4 QUESTIONS TO ASK YOURSELF BEFORE COMMITTING TO ANY MARKETING

It's so important you answer the questions in the right order though! Most people go wrong by starting with the final step!

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ORDER TAKING VS. THE ART OF SELLING

One of the hardest things to change as a sales person is switching from "quoting mode" to "helping mode". You see, there is a major difference between order taking and selling.

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HOW TO RANK BETTER ON GOOGLE!

It doesn't take much to see that online marketing is growing in importance by the second. These days the internet is at our fingertips almost everywhere we go.

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9 Common Questions About Working with Us

So, who are Holloway Hudson Burgess (HHB)?

HHB is a unique Business Growth Consultancy founded in 1986. The company was formed to help privately owned businesses achieve measurable growth through their sales and marketing efforts. We help businesses across New Zealand and Australia get consistent, reliable and sustainable improvements from their sales teams and marketing.

Unlike others who try to occupy this space HHB have shown proven expertise in all three disciplines required to increase profitable sales (1) sales systemisation and coaching, (2) measurable marketing, and (3) strategic yet practical business advice.

Why does my business need HHB?

There are three parts to your business, 'Getting the work', 'Doing the work' and 'Getting the money'. If you want reliable long-term growth 'Getting the work' needs to be just as systemised as 'Doing the work' and 'Getting the money'. In most businesses this isn't the case which is why companies hire HHB to achieve long-term sustainable growth. To make that happen we systemise your sales processes, regularly coach your sales and customer service staff and test and measure your marketing until you are spending less for every sale it brings in.

When getting the work is systemised you can turn the workflow on, and off as needed. This allows you to stay ahead of your competitors and reduces the risks normally associated with investing in growth - you can go ahead and invest knowing you have control over how much work comes in. Accountants love our tested methods of making growth more consistent, reliable and sustainable.

How are HHB able to help businesses, even those already at the top of their game, to sell measurably more?

The answer to that is quite simple: We do what sports coaches do to help the best athletes get even better - they study what the athlete is already doing right and get them doing more of it. In the example of HHB, your business is the athlete and we work alongside the people in your company who already sell the most. We draw out their strengths (which are often unknown to them) and get other team members doing what they do - then we coach them to make sure they keep doing the things that work.

Plus, we use low cost marketing to tell the selling stories your best people already tell. Marketing always works better when it says to lots of people; what your best people say to one person at a time.

What results have other businesses seen?

  • Reductions in workload, better bottom lines, sales teams that are easier to manage and deliver more consistent results - and the ability to make informed marketing decisions.

  • A New Zealand farm equipment company experienced a year-on-year growth in sales of 25% after we systemised their sales approach, coached their people used testing to uncover the things that now make their marketing work better.

  • A New Zealand engineering company achieved record sales when we systemised their sales approach and coached their reps.

  • An Australian swimming pool manufacturer had us coach salespeople across their 37 dealers and saw sales increase by 12% when their industry was experiencing a downturn. They also experienced significant improvements in all key areas of their marketing - their website is now the most popular swimming pool website in Australia, their social media generates enormousweb traffic and their 'How to Buy a Pool' Guide, generates record enquiry.

  • A small New Zealand company selling broadbandsatellites to farmers with poor internet saw sales go from three units per month, to ninety when we systemised their sales approach, coached their team and improved their marketing.

  • A group of privately owned NZ retail stores saw their sales team achieving a consistent approach and their marketing spend reduce

What do you mean our marketing will be measurable?

Do you get frustrated with marketing measurement charts that talk of 'impressions', 'click-throughs' and other metrics that are almost impossible to relate to your bottom-line results? HHB measure the things that are actually important in business - the number of quality new leads your marketing is generating, how many of those leads your team are converting to a sale and whether the average value of each sale is increasing.

We'll do that measuring with you. Our teams will work together to measure the five areas that are most important to the growth of your business: The number of new leads you are able to talk to, how many of them you convert, the average size of your sales, repeat business and referrals, and your bottom line. Then each month we'll decide together what improvements still need to be made to both your sales approach and your marketing.

How will I find the time?

How serious are you about achieving change? Great results aren't easy to achieve, otherwise everyone would be achieving them. But they are possible with the right approach and effort. The first few months of the change will be the hardest, not because of extra work, but because the tasks and the thinking around your sales and marketing approach will be different. We'll teach your people to stop doing the things that don't work and start doing the things that do. You won't work more, you'll work differently.

Will I have one point of contact at HHB?

Yes, that's imperative to getting the best results from the HHB system - you will have your own HHB Consultant. That person will produce your sales and marketing framework and then carry out the work necessary to achieve your goals - your consultant will systemise your sales approach with your team, coach and support your people regularly and plan, write and coordinate your marketing including social media, digital, web, video, and print. And where appropriate, radio and TV.

Your consultant has been rigorously trained in all HHB systems, is expert at delivering them and is already involved working with other HHB clients.

Your consultant will meet with you weekly to plan the work for that week and report on the last. Then during the rest of the week they will work with your people and on your marketing to complete the projects they plan with you in the weekly meeting

What are the different services I will get from HHB as part of this programme?

  • All training and coaching of your sales team including:

    • Sales mapping
    • Sales systemisation
    • Sales training and coaching
    • CRM setup, training and support in maintaining it
    • Sales management coaching

  • Social media management

  • Online marketing - newsletters and direct mail

  • Google Ads - Search, Display, Remarketing and Shopping campaigns

  • Websites - new builds, overhauls, ongoing maintenance and SEO

  • Videos for website use, social media, online marketing, and sales presentations

  • • Editorial and copywriting

  • Direct Mail campaigns

  • Existing brand improvements and overhauls

  • Graphic design and branding

  • Tradeshow and Field Day Stand design, POS, handout material and training for show stand attendants

  • Company profiles, brochures and all other printed collateral

  • Product user guides for your customers

  • Newspaper, radio and TV advertising

  • Billboards and signage

  • Advice and coaching for management in areas relevant to achieving your growth goals (E.G. time management, staff culture, recruitment)

What guarantee is there that HHB will give me the results I want?

We have structured our service so that instead of receiving large bills for different projects, you pay a fixed monthly fee which you can cancel when you want. That guarantees that sales and marketing costs never get out of hand and allows for accurate budgeting and forecasting.

We also guarantee that after the initial two-month period you can cancel our service, for any reason, with 90 days' notice.

All of the above means we are constantly guaranteeing that you will only be employing HHB if you are happy with our service, finding it valuable and feel it is positively supporting you in the attainment of your wider business and personal goals.

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