Sales Training & Sales System Development

Sales Training, Sales System development and CRM implementation in Auckland

If your business is based in Auckland and you need help to grow sales, then you have come to the right place. Our team of Marketing and Sales Consultants can help you develop effective sales systems to boost sales conversion and maximise profits.

Need help to get the most out of your sales team?

Our simple yet effective sales training methods can help your salespeople to massively improve their conversion rate. Just like a high performing athlete, great salespeople need coaching and training too.

One of the key principles of the Holloway approach is to “find out what works and do more of it”. Our consultants can help your sales team pinpoint the most effective sales approach and then refine each step of the journey to lead to happier customers, more sales, and greater profits.

Develop effective sales systems to boost sales conversion and maximise profits!

Regular sales training and sales coaching will help your sales team to:

- Find out the best way to generate new leads

- Understand how to truly qualify in a way that gets potential customers excited and keen to buy

- Uncover the full sales opportunity that comes from every new lead

- Grow average sales values

- Get customers buying from you more often

- Improve margins

- Increase referrals

Sales Training workshops

Book a full or half day sales training workshop for your team in Auckland - perfect for an injection of enthusiasm and to reset the focus of your team.

At the end of the day salespeople are human; we can't help but get distracted by changing market conditions, new objections, competition and more. Regular sales training and sales coaching helps to keep salespeople focused on getting the basics right. Did you know that one of the most common ways we help businesses to instantly improve their sales conversion is to ensure that adequate follow-up is being conducted?

Ongoing sales training and sales coaching

Get your high-performing team to reach the next level with an ongoing sales training and system development programme. Weekly, fortnightly, or monthly sales team or one-on-one sales training programmes can be tailored to the needs of your team.

Our sales trainers and coaches will help your salespeople to understand the important micro-conversions throughout your sales process and pinpoint specific strategies to get more people through your sales funnel as paying customers.

Find out More

What Our Clients Say

HHB have coached our sales network for over 10 years.

During that time they have helped us develop a full sales training programme. This programme has helped our salespeople to understand our customers needs and establish a real value Gap between our offering and everything else on the market. HHB have helped us simplify our sales process, automate our marketing, and implement effective CRM software so that we can track what's working

Kellie Harrower Operations Manager - Compass Pools Australia
What Our Clients Say

HHB have helped us to refine our sales approach and implement CRM software to help us track results across the country.

As a nationwide business, it is important to us that our sales team follow a consistent approach that ensures our customers have a great experience when building with us. We are now using Automated marketing tools to help us improve sales conversion without putting extra demand on our sales consultants.

John Callaghan National Sales Manager - Mike Greer Homes
View All

DOES YOUR BUSINESS HAVE AN EFFECTIVE CRM (CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE)?

If you don't have an effective CRM in your business, then we can guarantee you one thing: You are missing out on sales opportunities! CRM systems help you to effectively track and manage how you are interacting with your customers so that you can maintain a strong relationship and maximise sales opportunities.

Most businesses have no idea of the capabilities that sit behind a good CRM system. Modern CRMs like HubSpot, Pipedrive and Salesforce can help you to track incoming leads, measure marketing campaigns, centralise social media management, automate email marketing, use SMS/Text messaging, Schedule appointments, manage call cycles, track sales data and so much more.

If you need hep getting the most out of your existing CRM or finding and implementing the right CRM in your business, then contact us today to arrange a FREE basic audit of your CRM needs. Whether you are running a B2B sales model, a service-based business, retail, or Ecommerce we can help you identify and implement the right solution.

Our consultants operate online and in-person within the Auckland region.

Leads

Conversion Rate

Average Sale Value

Frequency Of Purchase

Margin

We're ready to talk when you are...

Managing Director
Steffan Hudson

Email Steffan
Steffan Hudson
Managing Director
- steffan@holloways.co.nz
Coming from a large family, Steffan's personality makes him fit right in as a loved member of our team. His enthusiastic energetic personality and quick wit has us all in fits on a regular basis.

Steffan is dedicated to making sure his clients have the great systems in place so that when the leads roll in, they get the best results. Wise beyond his years and a background in FMCG management, Steffan brings strong business beliefs and experience to his clients. Steffan strives on producing continuous results and is always busy coming up with smart refreshing ideas for growth for not only his clients but all of Holloway's clients.

Steffan's sales training is a key strength of his consulting style and you can tell that he truly knows that if followed the sales training will increase conversion dramatically! Several clients have seen fantastic results with one client lifting 12 months work of sales in the first 3 months of the year.

Qualified with a Bachelor of Management Studies through Waikato University, Steffan completed his degree majoring in Marketing. His previous background in FMCG has meant that he really understands the importance of increasing sales and getting a return on investment.

Outside of work Steffan loves spending time with his family and enjoys getting outdoors where ever possible. He's also a pro in the kitchen and his family enjoys being on the receiving end of his gourmet creations whatever they may be.
Managing Director
Gareth Burgess

Email Gareth
Gareth Burgess
Managing Director
- gareth@holloways.co.nz
Gareth is a highly motivated people's person who thrives on a challenge and loves working with a diverse range of businesses. Bringing with him a can-do attitude and a wealth of business, marketing and sales experience Gareth rounds out the Holloways leadership team.

Originally from Taranaki, before moving to Palmerston North to study, Gareth completed a Bachelor of Business Studies with a Marketing major through Massey University.

Gareth's relationship with Holloways first began in 2007 when he joined our team as a Marketing Consultant. He very quickly proved himself to be incredibly effective at using the Holloway approach to help his clients dramatically improve their sales and marketing results. Within 18 months of joining the team Gareth was elevated to the role of Senior Marketing Consultant where he managed a large portfolio of clients and was directly responsible for the management and training of his own team.

In 2009 Gareth was head-hunted by a New Zealand-based Kayak manufacturer where he first assumed the role of National Sales and Marketing Manager. He later took on additional responsibility for International Sales and Exports. In this capacity, he travelled the world developing relationships with key wholesalers, distributors and retailers from many different cultures.

In 2015 Gareth returned to Holloways to help oversee and drive both our client's, and our own, sales and marketing strategies. His sales experience and practical marketing knowledge makes him the ideal person to advise businesses on simple ways to create long-term and sustainable increases in sales and profits. Alongside his sales and marketing skills, Gareth also has a very well rounded business acumen and carries a lot of specialty knowledge with regards to sales training, coaching, business systemisation and people management.

Outside of work you will find Gareth trying to keep up with his two sons, playing squash, coaching kids sports, or enjoying the outdoors via fishing, diving, camping and hunting.

9 Common Questions About Working with Us

So, who are Holloway Hudson Burgess (HHB)?

HHB is a unique Business Growth Consultancy founded in 1986. The company was formed to help privately owned businesses achieve measurable growth through their sales and marketing efforts. We help businesses across New Zealand and Australia get consistent, reliable and sustainable improvements from their sales teams and marketing.

Unlike others who try to occupy this space HHB have shown proven expertise in all three disciplines required to increase profitable sales (1) sales systemisation and coaching, (2) measurable marketing, and (3) strategic yet practical business advice.

Why does my business need HHB?

There are three parts to your business, 'Getting the work', 'Doing the work' and 'Getting the money'. If you want reliable long-term growth 'Getting the work' needs to be just as systemised as 'Doing the work' and 'Getting the money'. In most businesses this isn't the case which is why companies hire HHB to achieve long-term sustainable growth. To make that happen we systemise your sales processes, regularly coach your sales and customer service staff and test and measure your marketing until you are spending less for every sale it brings in.

When getting the work is systemised you can turn the workflow on, and off as needed. This allows you to stay ahead of your competitors and reduces the risks normally associated with investing in growth - you can go ahead and invest knowing you have control over how much work comes in. Accountants love our tested methods of making growth more consistent, reliable and sustainable.

How are HHB able to help businesses, even those already at the top of their game, to sell measurably more?

The answer to that is quite simple: We do what sports coaches do to help the best athletes get even better - they study what the athlete is already doing right and get them doing more of it. In the example of HHB, your business is the athlete and we work alongside the people in your company who already sell the most. We draw out their strengths (which are often unknown to them) and get other team members doing what they do - then we coach them to make sure they keep doing the things that work.

Plus, we use low cost marketing to tell the selling stories your best people already tell. Marketing always works better when it says to lots of people; what your best people say to one person at a time.

What results have other businesses seen?

Reductions in workload, better bottom lines, sales teams that are easier to manage and deliver more consistent results - and the ability to make informed marketing decisions.
A New Zealand farm equipment company experienced a year-on-year growth in sales of 25% after we systemised their sales approach, coached their people used testing to uncover the things that now make their marketing work better.
A New Zealand engineering company achieved record sales when we systemised their sales approach and coached their reps.
An Australian swimming pool manufacturer had us coach salespeople across their 37 dealers and saw sales increase by 12% when their industry was experiencing a downturn. They also experienced significant improvements in all key areas of their marketing - their website is now the most popular swimming pool website in Australia, their social media generates enormousweb traffic and their 'How to Buy a Pool' Guide, generates record enquiry.
A small New Zealand company selling broadbandsatellites to farmers with poor internet saw sales go from three units per month, to ninety when we systemised their sales approach, coached their team and improved their marketing.
A group of privately owned NZ retail stores saw their sales team achieving a consistent approach and their marketing spend reduce

What do you mean our marketing will be measurable?

Do you get frustrated with marketing measurement charts that talk of 'impressions', 'click-throughs' and other metrics that are almost impossible to relate to your bottom-line results? HHB measure the things that are actually important in business - the number of quality new leads your marketing is generating, how many of those leads your team are converting to a sale and whether the average value of each sale is increasing.

We'll do that measuring with you. Our teams will work together to measure the five areas that are most important to the growth of your business: The number of new leads you are able to talk to, how many of them you convert, the average size of your sales, repeat business and referrals, and your bottom line. Then each month we'll decide together what improvements still need to be made to both your sales approach and your marketing.

How will I find the time?

How serious are you about achieving change? Great results aren't easy to achieve, otherwise everyone would be achieving them. But they are possible with the right approach and effort. The first few months of the change will be the hardest, not because of extra work, but because the tasks and the thinking around your sales and marketing approach will be different. We'll teach your people to stop doing the things that don't work and start doing the things that do. You won't work more, you'll work differently.

Will I have one point of contact at HHB?

Yes, that's imperative to getting the best results from the HHB system - you will have your own HHB Consultant. That person will produce your sales and marketing framework and then carry out the work necessary to achieve your goals - your consultant will systemise your sales approach with your team, coach and support your people regularly and plan, write and coordinate your marketing including social media, digital, web, video, and print. And where appropriate, radio and TV.

Your consultant has been rigorously trained in all HHB systems, is expert at delivering them and is already involved working with other HHB clients.

Your consultant will meet with you weekly to plan the work for that week and report on the last. Then during the rest of the week they will work with your people and on your marketing to complete the projects they plan with you in the weekly meeting

What are the different services I will get from HHB as part of this programme?

All training and coaching of your sales team including:
- Sales mapping
- Sales systemisation
- Sales training and coaching
- CRM setup, training and support in maintaining it
- Sales management coaching
Social media management
Online marketing - newsletters and direct mail
Google Ads - Search, Display, Remarketing and Shopping campaigns
Websites - new builds, overhauls, ongoing maintenance and SEO
Videos for website use, social media, online marketing, and sales presentations
� Editorial and copywriting
Direct Mail campaigns
Existing brand improvements and overhauls
Graphic design and branding
Tradeshow and Field Day Stand design, POS, handout material and training for show stand attendants
Company profiles, brochures and all other printed collateral
Product user guides for your customers
Newspaper, radio and TV advertising
Billboards and signage
Advice and coaching for management in areas relevant to achieving your growth goals (E.G. time management, staff culture, recruitment)

What guarantee is there that HHB will give me the results I want?

We have structured our service so that instead of receiving large bills for different projects, you pay a fixed monthly fee which you can cancel when you want. That guarantees that sales and marketing costs never get out of hand and allows for accurate budgeting and forecasting.

We also guarantee that after the initial two-month period you can cancel our service, for any reason, with 90 days' notice.

All of the above means we are constantly guaranteeing that you will only be employing HHB if you are happy with our service, finding it valuable and feel it is positively supporting you in the attainment of your wider business and personal goals.