Sales Systems
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Most businesses who have a desire to grow sales don’t actually have a sales problem. They have a

sales system problem.

A high-performing sales team starts with a high-performing sales system.

We help business owners build structured, repeatable sales processes that improve consistency, increase lead conversion and provide greater visibility over the pipeline – from CRM design and sales workflows to reporting and automation.

More enquiries won’t fix inconsistent follow-up. Better advertising won’t compensate for unclear sales processes. Hiring another salesperson won’t automatically improve results if every member of the team sells differently.

The businesses that achieve consistent growth almost always have one thing in common. Their sales process is documented, measurable and repeatable.

Perfect for businesses wanting:

CRM Development & Implementation

Turn your CRM into a sales tool your team actually uses

Lead Nurturing Programmes

Stay relevant until your prospects are ready to buy

Sales Automations

Automate the administration without automating the relationship

Sales Blueprinting & Process

Build a sales system that consistently wins more business

Sales KPI & Remunerations strategies

Reward the behaviours and results that genuinely grow your business

Sales Reporting & Insights

Turn your sales data into better decisions and more predictable growth

That’s where we

come in.

We work alongside business owners and sales teams to design practical sales systems that create consistency from the very first enquiry through to long-term customer relationships.

Rather than trying to reinvent everything overnight, we follow a structured process that allows us to understand how your business currently wins work before identifying the opportunities to improve it.

Holloways Logo

Our approach typically

includes:

  • Understanding your business, customers and current sales journey
  • Mapping your existing sales process from initial enquiry through to completed sale
  • Identifying the parts of your process that work well but aren’t systemised
  • Identifying bottlenecks, inefficiencies and missed opportunities
  • Designing a structured sales system with clearly defined stages, responsibilities and performance measures
  • Implementing the tools, automation and reporting needed to support the system

Refining the process over time using real-world performance data

The result is a sales system that doesn’t rely on individual personalities or memory. Instead, your team has a clear framework that produces a consistent customer experience while giving management complete visibility of sales activity.

Our work often includes CRM design, implementation and optimisation, lead qualification processes, pipeline development, quoting workflows, follow-up automation, reporting dashboards, sales documentation, customer communication templates and integration between marketing and sales.

As consultants we don’t just come into your business and tell you what to do. We are specialists in uncovering what’s already working in your business and working alongside your team to collaboratively build a system that they own and buy into.

Whether you’re employing your first salesperson or leading a national sales team, we’ll help build a sales system that is easier to manage, easier to measure and capable of supporting long-term growth.

Common

Outcomes

Higher enquiry-to-sale conversion rates

Improved sales consistency across the team

Better visibility of pipeline performance

Reduced reliance on individual salespeople

Faster onboarding for new staff

Stronger alignment between marketing and sales

A great sales system doesn’t just help you win more work. It makes growth predictable.

Find the gaps in your sales performance.

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What our client’s about us

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Aroha Dean profile picture
Aroha Dean
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Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
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Matt Avery profile picture
Matt Avery
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Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
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Dallas Vince profile picture
Dallas Vince
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Great team to deal with, fast, efficient, friendly and would recommended this team highly
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Gregg Somerville profile picture
Gregg Somerville
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We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
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Kris Burns profile picture
Kris Burns
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I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios. Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results. Highly recommend to anyone wanting to level up their sales game!
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Jason Tidmarsh profile picture
Jason Tidmarsh
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Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
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Anthony Cross profile picture
Anthony Cross
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I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
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David Baigent profile picture
David Baigent
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Top combination of Holloway flair and obviously down-to-earth management. I'd recommend them to any business looking to grow.
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NJ K profile picture
NJ K
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Very professional outfit , great strategies and a real understanding of results. Highly recommended.

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