Marketing Automation

Deliver timely, relevant marketing without adding more manual work

Consistent marketing becomes difficult when every email, follow-up and audience update depends on someone remembering to do it.

At the same time, poorly planned automation can quickly become impersonal, repetitive and annoying.

We develop marketing automation that uses customer information and behaviour to deliver useful communication at the right time – while creating clear pathways into your sales process.

What is Marketing Automation?

Marketing automation uses connected platforms, data and rules to manage repeatable marketing activity.

It can welcome new contacts, deliver sales resources, segment audiences, nurture longer-term prospects, respond to engagement and alert salespeople when someone may be ready for a conversation.

Good automation should feel relevant to the recipient and useful to the business. The aim is not to communicate more often. It is to communicate more appropriately and consistently.

Our approach

We design the customer journey and purpose of each communication before building the technology behind it.

Our process typically includes:

Mapping audience segments and customer journeys
Identifying useful automation opportunities
Defining triggers, timing, messages and next actions
Reviewing CRM, email and website data requirements
Creating content, templates and landing pages
Building workflows and system integrations
Testing different workflows and exceptions
Connecting engagement signals to sales follow-up
Monitoring performance and continually improving the journey

What we can help automate

Welcome and onboarding sequences

Giving new subscribers, prospects or customers a consistent introduction.

Resource and lead-magnet journeys

Delivering requested content and guiding contacts toward a suitable next step.

Segmented email programmes

Sending more relevant communication based on audience, interest or lifecycle stage.

Event and campaign follow-up

Responding consistently after registrations, downloads, webinars or promotions.

Lead nurturing and re-engagement

Remaining useful to longer-term prospects and dormant contacts.

Lead scoring and sales notifications

Alerting the right salesperson when engagement suggests genuine interest.

CRM and platform integration

Connecting forms, websites, email systems and customer data to reduce double handling.

Is this right for your business?

Marketing automation may be right for you if:

Follow-up depends too heavily on manual effort
Everyone in your database receives the same communication
Leads download content but nothing meaningful happens next
Marketing engagement is not visible to the sales team
You have valuable customer data spread across multiple platforms
Campaign execution is inconsistent or time-consuming
Longer-term prospects are regularly forgotten
You want to scale communication without making it generic

The outcomes you can expect

More timely and consistent customer communication
Better segmentation and relevance
Stronger conversion from existing marketing activity
Clearer handover of engaged leads to salespeople
Reduced manual campaign administration
Better use of CRM and customer data
Greater visibility across the customer journey
A scalable programme that continues working between campaigns

Why HHB?

Marketing automation sits at the intersection of strategy, content, technology and sales – and our team works across all four.

We do not begin with the software or automate communication for the sake of efficiency. We define the customer need and commercial purpose first, then build a practical journey around it.

Because automation works best when the recipient barely notices the system and simply receives something useful at the right time.

Our Services

Marketing

Sales Training & Coaching

Sales Systems

Get In Touch With Us.

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Ready to make your marketing more consistent and connected?

We’ll review your existing platforms and customer journeys, then identify where thoughtful automation could improve relevance, follow-up and conversion.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
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   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
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   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
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   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
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   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
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   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
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   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
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   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
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   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
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   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.