Digital Marketing, Google Ads & Social Media

Social Media, Google Ads & Digital Marketing

Reach more of the right people online

Digital marketing gives businesses more ways than ever to reach potential customers, stay visible and create new sales opportunities.

The key is working out which channels are right for your business and how they can work together.

We help plan and manage digital marketing around your customers and your wider sales and marketing goals.

That could mean using Google Ads to reach people actively searching for what you offer, social media to build awareness and stay visible, or targeted campaigns to generate new enquiries.

Whatever the mix, we make sure there’s a clear reason behind what we’re doing and a connection back to your wider sales & marketing objectives.

Making digital marketing work for your business

There’s no single digital marketing formula that works for every business.

We start by understanding who you want to reach, what you want to achieve and where digital marketing fits into your wider sales and marketing activity.

From there, we can recommend the right combination of Google Ads, social media, content, digital advertising and lead generation activity.

And because we can manage the strategy, creative and execution, everything works together rather than operating as separate pieces.

Our approach

We start with your commercial objective, not a preferred platform.

Our process typically includes:

Defining target audiences and campaign goals
Clarifying positioning, messages and calls to action
Selecting the channels most likely to reach the right people
Planning organic content and paid media activity
Developing copy, design, photography and video
Building landing pages and lead-capture journeys where required
Connecting enquiries to CRM and sales follow-up
Measuring lead quality, conversion and commercial impact

Refining campaigns using real performance data

What we can help deliver

From everyday sales material to a complete brand refresh, we can help keep your business looking professional and consistent wherever your customers see you.

Google Ads

Putting your business in front of potential customers when they’re actively searching for the products, services or solutions you provide.

Social media

Planning, creating and managing useful content that keeps your business visible and connected with the right audiences.

Social media advertising

Targeted advertising across LinkedIn, Facebook, Instagram and other relevant platforms.

Content creation

Copy, graphics, photography and video that gives your business useful things to say and share.

Lead generation campaigns

Bringing together advertising, content and landing pages to create opportunities for your sales team.

Remarketing

Staying visible to people who have already visited your website or shown an interest in your business.

Landing pages

Creating focused pages that support campaigns and give potential customers a clear next step.

Reporting and improvement

Understanding what’s working and continually improving your digital activity.

Is this right for your business?

This service may be right for you if:

You want to generate more enquiries through digital marketing.
You want to get more from Google Ads or start using it effectively.
You want to reach specific customers or markets online.
You need a more consistent social media presence.
You want to create better content but don’t have the time or resources internally.
You’re running digital campaigns but want better visibility into what’s working.
You need someone to bring your different digital marketing activities together.
You want an experienced team to manage your digital marketing for you.

What can digital marketing help you achieve?

The outcomes you can expect

Clearer direction for digital marketing investment
Greater visibility with the right target audiences
More consistent and useful content
Better-quality enquiries and campaign journeys
Stronger connection between digital activity and sales follow-up
Improved measurement and ongoing optimisation
Less internal time spent coordinating multiple suppliers
Confidence that every channel has a purpose

Why HHB?

We do not begin by trying to sell you a particular platform or advertising package.

We begin with your audience, message and sales process, then select the right combination of channels and creative. Our in-house team can manage strategy, content, design, campaigns, landing pages and lead follow-up as one connected programme.

Because successful digital marketing is not about being everywhere. It is about being useful and visible in the places that matter.

Our Services

Marketing

Sales Training & Coaching

Sales Systems

Get In Touch With Us.

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Ready to give your digital marketing a clearer purpose?

We’ll review your current activity, identify where it connects (or fails to connect) with sales, and highlight the channels and campaigns most likely to add value.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
       Posted on Google  
   
   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
      Posted on Google  
   
   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
      Posted on Google  
   
   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
      Posted on Google  
   
   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
      Posted on Google  
   
   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
      Posted on Google  
   
   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
      Posted on Google  
   
   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
      Posted on Google  
   
   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
      Posted on Google  
   
   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.