Sales Training & Coaching NZ

Sales Training & Coaching

The best sales systems in the world still rely on one thing –

People.

Your team needs the confidence, skills and support to consistently convert opportunities into customers.

Whether you’re developing new salespeople, lifting the performance of an established team or helping your sales managers become stronger coaches, we provide practical training that delivers lasting results.

Every business sells differently, so we don’t believe in generic sales courses or motivational seminars. Instead, we tailor our training and coaching around your products, your customers and your sales process, ensuring each session is relevant to the challenges your team faces every day.

Perfect for businesses wanting:

Conferences & Speaking Engagements Sales Team Coaching & Training Sales Management Support & Coaching

Conferences & Speaking Engagements

Give your audience practical sales ideas they can use immediately

Sales Management Support & Coaching

Help your sales managers become better leaders, coaches and performance drivers

Sales Team Coaching & Training

Build the confidence, skills and habits behind consistent sales performance

Sales conferences and

workshops

Looking for a speaker who delivers practical value rather than just motivation?

We regularly present at sales conferences, leadership events and company workshops throughout New Zealand and Australia. Our sessions are engaging, interactive and packed with practical strategies that salespeople can begin applying immediately.

Popular topics include consultative selling, customer psychology, personality profiling, objection handling, relationship selling, pipeline management, prospecting, sales systems and improving conversion rates.

Whether you’re planning a conference keynote, a half-day workshop or a multi-day sales event, we’ll tailor the content to suit your audience and business objectives.

Sales team

coaching & training

Great sales teams are developed through consistent training and coaching – not just one-off sessions. To sustain that improvement, sales managers also need the right skills, tools and structure to lead effectively, coach with confidence and create accountability across the team.

We work alongside salespeople and their managers to strengthen performance at every stage of the sales process – from prospecting and qualification through to presenting solutions, handling objections, negotiating and closing. Our practical approach is tailored to your business, customers and sales process, ensuring the training is relevant to the situations your team faces every day.

By supporting both salespeople and their managers, we help embed the right skills, behaviours and coaching habits across the team – creating greater consistency, stronger conversion and lasting improvements in sales performance.

Our coaching often

includes:

- Running productive sales meetings
- One-on-one coaching frameworks
- Sales scorecards and KPIs
- Pipeline reviews and forecasting
- Recruitment and onboarding
- Performance management

Coaching can be delivered one-on-one, in small groups or across your entire sales team.

Every sales team is different, so we tailor the format, content and level of support to suit your people, sales process and performance goals. Coaching is built around real customer interactions and current sales opportunities, helping your team apply what they learn in practical situations rather than leaving the ideas behind in the training room.

We also work with sales managers to develop effective coaching frameworks, run more productive sales meetings, review pipelines, measure the right performance indicators and create accountability without micromanaging.

Ongoing support helps reinforce the right skills and behaviours, address performance gaps early and keep improvement on track. By building the coaching capability of your managers alongside the skills of your salespeople, we help create lasting improvements.

Building a high-performance sales culture

Creating accountability without micromanagement

Common

Outcomes

More confident salespeople

Higher conversion rates

Stronger customer relationships

Improved sales consistency

Better coaching and accountability

More capable sales managers

Higher-performing sales teams

Sales success isn’t built on natural talent alone. It’s built through continual learning, practical coaching and the right support at every level of the business.

Find the gaps in your sales performance.

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Testimonials

What our client’s say about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
       Posted on Google  
   
   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
      Posted on Google  
   
   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
      Posted on Google  
   
   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
      Posted on Google  
   
   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
      Posted on Google  
   
   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
      Posted on Google  
   
   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
      Posted on Google  
   
   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
      Posted on Google  
   
   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
      Posted on Google  
   
   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.

Sales Systems