Lead Generation Campaigns | NZ

Lead Generation & Nurture Campaigns

Create more of the right opportunities and a clear plan to develop them

Generating names, clicks or form submissions is easy to measure. Generating genuine sales opportunities is harder.

Many campaigns focus heavily on capturing the lead, then give too little thought to qualification, follow-up and what happens if the prospect is interested but not ready to buy.

We build integrated lead generation and nurture campaigns that attract defined audiences, offer a relevant reason to engage and connect responses to a practical sales journey.

What are Lead Generation & Nurture Campaigns?

Lead generation creates an initial response from a prospective customer. Lead nurturing develops that interest until a genuine sales conversation is appropriate.

The two should be planned together.

A strong campaign defines:

Exactly who the business wants to reach
The problem, idea or offer most likely to gain attention
The action the prospect should take
How the lead will be qualified and followed up
What happens when the timing is not yet right
How success will be measured through the sales pipeline

Our approach

We build campaigns from the commercial goal backwards and bring strategy, creative, technology and sales follow-up together.

Our process typically includes:

Defining target markets, personas and priority opportunities
Setting clear pipeline and revenue objectives
Developing the campaign proposition and message
Selecting suitable inbound and outbound channels
Creating content, offers, advertising and sales collateral
Building landing pages, forms and CRM workflows
Designing qualification and nurture sequences
Equipping salespeople with follow-up tools and expectations
Tracking lead quality, pipeline progression and conversion
Refining the campaign using feedback from the sales team

What we can help deliver

Every sales system is different, but projects commonly include:

Targeted digital campaigns

Using search, social, email and retargeting to reach specific audiences.

Lead magnets and useful content

Creating guides, reports, tools, webinars or resources that give prospects a genuine reason to engage.

Outbound campaigns

Combining targeted data, direct mail, email, phone and salesperson activity to open conversations.

Landing pages and lead capture

Building focused campaign journeys with a clear next step.

Qualification and CRM workflows

Ensuring every response is assessed, allocated and progressed consistently.

Nurture programmes

Developing relevant follow-up for prospects who are interested but not yet sales-ready.

Campaign reporting

Measuring lead quality, opportunity value and sales outcomes rather than stopping at clicks or form submissions.

Is this right for your business?

This service may be right for you if:

Growth depends too heavily on referrals or existing relationships
Marketing creates attention but few qualified opportunities
Campaign leads are handed to sales without a clear process
Your sales team needs help opening doors in new markets
Longer-term prospects are forgotten after the initial response
You want to promote a specific service, product or market proposition
Lead quality is difficult to measure
You want one team to manage the campaign from strategy through to sales handover

The outcomes you can expect

More qualified opportunities entering the sales pipeline
Clearer targeting and campaign messages
Better coordination between marketing and sales
Faster and more consistent lead follow-up
Greater value from prospects who are not immediately ready to buy
Improved visibility of lead quality and conversion
A repeatable campaign model that can be refined over time

Better return from marketing investment

Why HHB?

We understand that a lead has no commercial value until the wider sales system does something useful with it.

Our team can develop the strategy, message, creative, media, technology, nurture journey and sales follow-up as one connected programme. We also use feedback from salespeople to improve targeting and lead quality instead of optimising campaigns around surface-level metrics.

Because the goal is not to fill a spreadsheet with leads. It is to create opportunities your sales team can genuinely win.

Our Services

Marketing

Sales Training & Coaching

Sales Systems

Get In Touch With Us.

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Ready to build a campaign that creates real sales opportunities?

We’ll explore the markets you want to reach, what would motivate them to engage and how each response can be developed through a clear sales and nurture journey.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
       Posted on Google  
   
   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
      Posted on Google  
   
   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
      Posted on Google  
   
   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
      Posted on Google  
   
   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
      Posted on Google  
   
   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
      Posted on Google  
   
   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
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   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
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   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
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   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.