Sales Management Coaching & Support

Sales Management Support & Coaching

Help your sales managers become better leaders, coaches and performance drivers

Being a strong salesperson does not automatically prepare someone to lead a sales team.

The role requires a different set of skills: setting expectations, coaching individuals, reviewing pipelines, forecasting, managing performance and creating accountability – while still keeping the team motivated and focused.

We provide practical coaching and hands-on support that helps sales managers build the structure, confidence and leadership capability to improve performance across the team.

What is Sales Management Support & Coaching?

Sales management coaching combines individual leadership development with practical support for the systems and rhythms needed to run a high-performing sales team.

It is not about giving managers another layer of theory. It is about helping them handle real people, real pipelines and real performance challenges more effectively.

For some businesses, we can also provide additional sales leadership support while an internal manager is developing or where dedicated expertise is not yet available.

Our approach

We tailor support to the manager’s experience, team structure and business priorities.

Our process typically includes:

Clarifying the manager’s role, expectations and priorities
Reviewing team structure, performance and sales systems
Identifying leadership strengths and development areas
Establishing practical management rhythms
Coaching through current people and pipeline challenges
Developing tools for meetings, performance reviews and one-to-one coaching
Defining meaningful sales KPIs and performance metrics
Developing scorecards that provide visibility and support accountability
Setting fair, achievable sales targets aligned with wider business goals
Reviewing or developing remuneration, commission and incentive structures that reward the right behaviours and commercial outcomes
Supporting forecasting, recruitment and onboarding where required
Measuring progress and gradually building internal capability

What we can help with

One-to-one sales coaching

Running useful conversations that build self-awareness, ownership and capability.

Sales meetings and pipeline reviews

Creating focused meetings that lead to decisions and action.

KPIs, scorecards and accountability

Setting clear expectations and following performance without micromanagement.

Forecasting and pipeline management

Building a more disciplined and evidence-based view of future revenue.

Performance conversations

Addressing issues early, fairly and constructively.

Recruitment and onboarding

Selecting suitable salespeople and helping them become effective sooner.

Sales leadership structure

Establishing the processes, tools and cadence that support continual improvement.

Is this right for your business?

This service may be right for you if:

A successful salesperson has recently moved into management
Your sales manager has had little formal leadership support
Sales meetings lack focus or accountability
Forecasting and pipeline reviews are inconsistent
Performance issues are avoided or addressed too late
Managers spend too much time solving problems for the team
You need help defining a sales role and recruiting the right person
You struggle to assess whether candidates have the right sales capability, attitude and personality for your business
Your recruitment and onboarding process needs greater structure
The business owner is still carrying most sales leadership responsibilities
You need experienced support without appointing a full-time sales leader

The outcomes you can expect

More confident and capable sales managers
Better coaching and one-to-one conversations
Clearer expectations and accountability
More productive sales meetings
Improved pipeline discipline and forecasting
Earlier, more constructive performance management
Experienced guidance and a trusted sounding board when recruiting salespeople
Greater confidence assessing candidates and making hiring decisions
Stronger onboarding and development of salespeople
A team that improves without relying on the business owner

Why HHB?

We understand both sides of sales management: developing people and building the system around them.

Our coaching is grounded in the manager’s real workload, team and commercial priorities. We can help with a difficult conversation one week and improve the reporting or meeting structure behind it the next.

The goal is not to make managers dependent on an external coach. It is to build their confidence and capability so they can lead continual improvement themselves.

Our Services

Marketing

Sales Training & Coaching

Sales Systems

Get In Touch With Us.

Fill out the form below or schedule a meeting with us at your convenience

"*" indicates required fields

Name*

Company*

Phone*

Email*

Subject*

Message*

Join our 'Sales Minute' email newsletter to stay up to date with latest blogs and advice.

Keen to strengthen your sales leadership?

We’ll discuss your current management structure, the challenges your leaders are facing and the practical support that could make the biggest difference.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
       Posted on Google  
   
   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
      Posted on Google  
   
   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
      Posted on Google  
   
   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
      Posted on Google  
   
   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
      Posted on Google  
   
   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
      Posted on Google  
   
   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
      Posted on Google  
   
   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
      Posted on Google  
   
   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
      Posted on Google  
   
   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.