Sales Team Training & Coaching | NZ

Sales Team Coaching & Training

Build the confidence, skills and habits behind consistent sales performance

One-off training can create enthusiasm. Lasting improvement comes from applying the right skills repeatedly in real customer situations. Our approach is to deliver practical sales training and ongoing coaching tailored to your team, customers and sales process. We don’t believe people need to become slick or pushy salespeople to achieve better results. Great selling is about building trust, asking the right questions and genuinely helping customers find the solution that best meets their needs. Rather than teaching generic scripts, we help your people understand what effective selling looks like in your business, practise it and build the confidence to apply it consistently.

What is Sales Team Coaching & Training?

Sales training develops knowledge and practical skills. Coaching helps each person apply those skills, reflect on the results and continually improve.

Bringing both together creates a stronger learning cycle:

Introduce a useful concept or framework.
Apply it within your real sales environment.
Practise it through realistic scenarios and live opportunities.
Review what happened and identify what could improve.
Reinforce the behaviour until it becomes part of how the team sells.

The goal is to help your people move beyond simply taking orders or producing quotes.

An order taker focuses on finding out what needs to be quoted – often leaving price as the main point of comparison. A salesperson takes the time to understand what the customer is trying to achieve and recommends the solution that will work best for them.

The more useful questions your salespeople ask, the clearer the customer’s needs become, and the more likely they are to present a solution the customer genuinely values.

Our approach

We start by understanding your sales system and processes, capability gaps and commercial goals.

Our process typically includes:

Reviewing your current sales process and team performance
Speaking with leaders and salespeople about everyday challenges
Identifying common mistakes, missed opportunities and priority skills
Designing tailored workshops and coaching sessions
Using your products, customers and opportunities within the training
Providing simple frameworks, tools and practical exercises
Supporting one-to-one or group coaching between workshops
Using personality profiling to improve customer and team communication
Measuring progress and reinforcing new behaviours over time

What we can help develop

Building trust and opening conversations

Helping salespeople establish the right level of trust from the beginning of the sales process.

Moving from order taking to selling

Shifting the focus from simply providing quotes to understanding the customer and recommending the right solution.

Discovery and questioning

Teaching salespeople how to uncover a customer’s real needs, priorities and motivations.

Presenting value

Clearly linking your products or services back to what matters most to the customer, rather than relying on features or price.

Prospecting and opportunity creation

Building the confidence and discipline needed to start conversations and create new opportunities.

Objection handling and negotiation

Responding constructively to concerns while protecting value and maintaining the relationship.

Closing and asking for the sale

Helping salespeople confidently guide customers towards a decision and directly ask for their business.

Account growth and add-on selling

Identifying ways to create more value for existing customers and generate repeat business.

Pipeline and follow-up discipline

Managing opportunities consistently and maintaining momentum throughout the sales process.

Sales data and performance measurement

Understanding the importance of leads, conversion rates, average sale value, margins and repeat purchasing.

DISC personality profiling

Helping salespeople understand their own communication style, recognise different customer personalities and adapt their approach accordingly.

Team dynamics and communication

Using personality profiles to improve collaboration and get the best from individual team members.

Individual and team coaching

Applying the learning to real opportunities and personal development needs.

Is this right for your business?

Sales Training & Coaching may be right for you if:

Performance varies widely between salespeople
Your team relies too heavily on product knowledge, quoting or price
Salespeople struggle to establish trust early in the conversation
They don’t ask enough questions to uncover what customers really need
They find it difficult to link solutions back to customer priorities
They are uncomfortable asking for the sale
New salespeople need a clearer development pathway
Previous training has not translated into lasting behavioural change
Prospecting or follow-up lacks consistency
Salespeople struggle with discovery, objections, negotiation or closing
You want the team to follow a shared sales approach
Capable people would benefit from renewed confidence and challenge

The outcomes you can expect

More confident and capable salespeople
Stronger trust and customer relationships
Better questions and more effective discovery conversations
A shift from order taking towards consultative selling
More consistent use of your sales process
Better qualification and conversion
Improved prospecting and pipeline activity
Greater confidence presenting value and asking for the sale
Stronger objection handling and negotiation
More opportunities within existing customer relationships
Better understanding of different customer personalities
Stronger teamwork and shared sales standards
Continual improvement beyond the training room

Why HHB?

We don’t deliver generic training and leave your team to figure out how it relates to their jobs.

We tailor each programme around your customers, products, sales process and actual opportunities. This makes the learning relevant from the outset and allows coaching to focus on the situations your people face every day.

Our approach is straightforward and practical. We help salespeople build better relationships, understand what customers genuinely need and confidently guide them towards the right solution – without becoming pushy or relying on rigid scripts.

Because sales capability isn’t built by knowing more theory. It’s built by practising better behaviours until they become consistent.

Our Services

Marketing

Sales Training & Coaching

Sales Systems

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Build a stronger, more capable sales team

Give your salespeople the skills, confidence and practical tools they need to perform at their best.

We’ll discuss your goals and where the biggest opportunities are, then recommend a practical training and coaching approach that fits your team.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
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   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
      Posted on Google  
   
   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
      Posted on Google  
   
   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
      Posted on Google  
   
   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
      Posted on Google  
   
   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
      Posted on Google  
   
   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
      Posted on Google  
   
   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
      Posted on Google  
   
   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
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   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.