Marketing Strategy Development

Build a marketing strategy that directly powers your sales process

For a lot of businesses, marketing exists in its own bubble.

It looks nice, you hope it works, sometimes it generates sale, and sometimes it doesn’t. Campaigns come and go. Some get rushed out undercooked, while others get over-analysed and stall.

When marketing doesn’t work, it usually comes down to two things: the lack of a clear strategy, and expecting marketing to do the whole job entirely on its own.

We see that marketing works best when it’s an integral part of the sales process.

Unless you’re talking purely e-commerce, marketing shouldn’t be left in isolation to make sales. Its true job is to create awareness, educate prospects, address objections, and keep your business top of mind. When done right, it does a lot of heavy-lifting early on so that your sales team experiences less friction, warmer conversations, and higher conversion rates later on.

We can help you build and execute marketing strategies designed to generate quality prospects, make it easier for your sales team to have real conversations and close deals.

How does a Sales Strategy dovetail into a Marketing Strategy?

Companies that succeed treat their marketing as a part of the larger sales process, and when that happens, what marketing should and shouldn’t look like becomes much more obvious.

A sales and marketing aligned strategy gives your marketing the focus to stop chasing hypotheticals and to be a part of the activities that deliver tangible commercial value.

Sales focus over fluff:We don’t waste time or budget on “nice-to-haves.” We focus on gritty, day-to-day marketing that directly impacts your sales pipeline.
Sales and marketing alignment: We bridge the gap between sales and marketing so both functions work together towards the same commercial goals.
Enabling your team:Salespeople shouldn’t have to be marketers. They should focus on what they do best, backed by marketing materials and campaigns that help them convert.

Our approach

We build marketing strategies from the ground up by gathering direct insights from your sales team, understanding what your prospects are asking, uncovering where deals get stuck, and what your customers actually want to see.

Our process typically includes:

Sales & pipeline discovery:Reviewing your current sales journey to identify where marketing can ease the load for your team.
Customer & message alignment:Defining clear, convincing messaging that answers customer questions at important decision points.
Integrated touchpoint planning:Mapping out campaign activities across multiple channels so prospects encounter your brand naturally throughout their buying journey.
Execution roadmap:Setting clear marketing priorities tied directly to hard, tangible commercial goals.
Feedback loops:Refining marketing assets based on real feedback from your salespeople on lead quality.

What we can help with

Because we operate as a full-service team, we don’t just write a strategy document and leave you to figure out the rest. We develop the plan and carry it out for you, using only the marketing activities that genuinely suit your business and goals:

Choosing the right marketing channels

We consider everything from Google Ads, Meta Ads and email campaigns through to brochures, print, radio, video and direct mail. If we don’t believe a channel will help your sales pipeline, we won’t recommend it.

Giving your sales team the tools they need

We develop practical collateral, content and messaging that helps educate prospects, answer common questions, overcome objections and make sales conversations easier.

Connecting the customer journey

Combining targeted data, direct mail, email, phone and salesperson activity to open conversations.

Creating campaigns with a clear purpose

We develop targeted lead-generation and nurture campaigns based on meaningful business goals rather than clicks, likes or other vanity metrics.

Is this right for your business?

Developing an integrated Sales & Marketing Strategy is ideal if:

Your marketing feels disconnected from what your sales team actually needs
You feel like you’re putting content “out there” and just hoping it makes a sale
Campaigns feel ad-hoc, undercooked, or overly complicated
Your salespeople spend too much time explaining basic information that marketing could have handled easier, and earlier
You want a single team to both build the strategy and execute all the moving parts

The outcomes you can expect

Marketing and sales working together towards the same commercial outcomes
Better qualified leads entering your pipeline
A shorter sales cycle because prospects are better informed before they speak to your team
Clear confidence that every marketing dollar spent has a direct purpose
A consistent, fully integrated presence across all customer touchpoints

Why HHB?

We know marketing only works when it serves the broader business.

We don’t suggest marketing tactics unless we genuinely believe there is a hard, tangible benefit to your sales pipeline. Once the core, revenue-generating marketing is humming, then we can look at other creative extras. But first, we focus on the practical work that makes a real commercial impact.

And because our team can execute everything in-house, you get a seamless, integrated approach from a team that understands how to help you sell.

Our Services

Marketing

Sales Training & Coaching

Sales Systems

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Let’s take a practical look at your current marketing, where it may be disconnected from your sales process, and what could make the biggest commercial impact.

Testimonials

What our client’s about us

They quickly grasped our situation and provided workable solutions, rather than just marketing ideas.

PF Olsen is New Zealand’s largest independent forestry services provider.

Holloways has assisted PF Olsen to develop and implement our marketing strategy for several years. I am impressed with their hands-on approach and practical solutions. They interact well with our staff at all levels and locations throughout our business and provide a consistent approach to new work development.

They provide an excellent sounding board for our ideas, as well as providing innovative ideas of their own. They have quickly grasped our situation and sector, which has enabled them to provide workable solutions rather than just marketing ideas.

Scott Downs

Director of Sales & Marketing - PF Olsen

Holloways unique approach to helping their clients across both the sales and marketing functions is unlike anyone else I’ve worked with .

Not only have they helped us overhaul and streamline our marketing strategy and collateral including web, digital, print and social, but they have also been integral in mapping out and documenting our sales system and processes. Together we have successfully configured our CRM setup including automations and reporting to help provide much needed visibility over our end-to-end lead tracking and sales performance. By helping us bring together the sales and marketing functions correctly, we now have a powerful set of strategies, systems and business support tools to help drive our own growth plans

Trevor Preston

General Manager - Ezyline Homes

From the start, we were sceptical but over the past seven years, they have become an invaluable part of our team.

Working with Holloways has truly exceeded all of our expectations.

Their support and mentorship have been instrumental in shaping the way we approach our sales and marketing processes. Their expertise in the field is unmatched – they genuinely know sales and the methods needed to generate high-quality leads.

They’ve not only guided us through developing effective strategies and a new website but also taught us the techniques that continue to drive success. Holloways have proven themselves to be an essential resource and we couldn’t be more grateful for their continued partnership

Nick Webster

Managing Director - Roadrunner Manufacturing

Holloways know us very well, they get us and are an extension of us and our thinking.

At Booth’s we like to do things a certain way, Our Way and when we talk about our brand you get everyone taking notice. Our brand is the billboard doing 3 million kms a month across NZ, it’s the brand our customer recognise as quality and on time, our teams are proud of it and we attract new team members that want to come and be a part of it.

So, when we think of any marketing exercise our first call is to the team at Holloways. They can turn the largest of projects around quickly, with high quality work that seldom needs changing. They take the time to know us and know where we are heading.

We are proud to partner with the team at Holloways.

Dallas Vince

CEO - Booth's Logistics

Holloways have helped us co-ordinate, streamline and add discipline across all our sales, advertising and marketing activities.

As well as this, they have shown us a different approach to integrating our sales and marketing strategies.

They’ve trained all of our sales people and written, designed and co-ordinated all our marketing efforts (online, digital, TV, print, radio and more).

Holloways play a vital role in our overall success and ongoing growth.

Emma Parsons

Group Retail Manager - Applianceplus

We are seeing results with a much more focused sales process. It feels good to be winning.

The team at Holloways did a great job when marketing to us.

Their approach to growing their own customer base made us think, well if they can do the same for us, let’s get on board. We like their integrated approach; they quickly became part of the team and helped drive our sales and marketing strategy as well as keep us on track.

We are seeing results with a much more focused sales process. This wasn’t the easy way out for us, it does involve change and effort, which was made clear going in. It feels good to be winning.

Greg Rodger

Director - TR Industries Ltd

    
 
 
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   Aroha Dean 
 
 
 
 Trustindex verifies that the original source of the review is Google. Really enjoyed the sales training with Gareth. It was really informative, practical, and there were so many little gold nuggets I’ve taken away that I can actually put into practice straight away. Gareth made it easy to engage with and kept things really relatable. There is always something new to learn or refresh the memory when it comes to sales. Highly recommend!! 🤗
  
 
      Posted on Google  
   
   Matt Avery 
 
 
 
 Trustindex verifies that the original source of the review is Google. Holloways have been great for us, really helping us build our business and presence. Gareth looks after us well, his knowledge is exceptional. Holloways are a one stop shop and nothing is ever an issue.
  
 
      Posted on Google  
   
   Dallas Vince 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great team to deal with, fast, efficient, friendly and would recommended this team highly
  
 
      Posted on Google  
   
   Gregg Somerville 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have engaged Steffan to support our sales training, both in developing the training materials and in delivering them to our sales team. His style is well received, and the team consistently responds positively to his approach. As a result, we continue to invite him back each year to contribute to our sales conferences.
  
 
      Posted on Google  
   
   Kris Burns 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been receiving sales coaching from Steffan for over a year now, and the impact has been huge. As a relatively new member to the sales world, I’ve really valued his ability to simplify complex situations and help me build confidence when dealing with tricky client scenarios.
Steffan has a fantastic approach, calm, clear, and always full of practical solutions. No matter the challenge, he seems to have an answer that works. His coaching has helped me streamline my process, grow my confidence, and get results.

Highly recommend to anyone wanting to level up their sales game!
  
 
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   Jason Tidmarsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Steff and his talented team at Holloway Hudson Burgess over the last 5 years has given us a proven and consistent approach to our sales and marketing efforts within both B2B and B2C.
  
 
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   Anthony Cross 
 
 
 
 Trustindex verifies that the original source of the review is Google. I first met Steffan in a sales presentation over 10 years ago, and we were so impressed that he and his team at Holloway, Hudson, Burgess have been our marketing and sales consultants ever since. Their approach is based first on building trust, and it’s been a winning formula for our business, and our 50+ dealers spread around Australia and New Zealand.
  
 
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   David Baigent 
 
 
 
 Trustindex verifies that the original source of the review is Google. Top combination of Holloway flair and obviously down-to-earth management.  I'd recommend them to any business looking to grow.
  
 
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   NJ K 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very professional outfit , great strategies and a real understanding of results.  Highly recommended.